Vicente Mata

I started my career as a delivery driver and worked my way up to Vice President by taking ownership of every role, every team, and every result along the way. That experience shaped how I lead—with respect for people, strong work ethic, and a focus on performance. Over the past 26+ years, I have built, scaled, and improved businesses across franchise systems, multi-unit restaurant operations, and professional services.

I focus on developing leaders, strengthening culture, and putting the right systems in place so organizations can grow and perform consistently. I believe in inspiring people to grow and creating leaders who can take organizations forward. When the right people are in place and aligned, results follow.

Integrator / Chief Operating Officer at DRDA, LLC – CPA's & Business Advisors (2022-01 – 2026-01)

Scaled firm to $50M in revenue by bringing structure, accountability, and financial discipline. Owned P&L, forecasting, cash flow, and profitability across all divisions. Worked directly with ownership to build and execute 5-year and 10-year growth plans.

• Scaled firm to $50M in revenue by bringing structure, accountability, and financial discipline
• Owned P&L, forecasting, cash flow, and profitability across all divisions
• Worked directly with ownership to build and execute 5-year and 10-year growth plans
• Built and aligned a leadership team across all functions
• Implemented KPIs, dashboards, and accountability systems across the business
• Introduced Power BI and CRM tools to improve visibility and decision-making
• Led HR, hiring, and leadership development, using ADP, Paychex, and Paylocity
• Standardized processes, training, and execution across departments

Chief Operating Officer / Equity Partner at Salata Franchisee (2018-01 – 2022-01)

Grew business from $6.9M to $29.5M across 16 locations. Owned full financial performance including P&L, payroll, and forecasting. Served as Chairman of the Board, contributing to strategy and governance.

• Grew business from $6.9M to $29.5M across 16 locations
• Owned full financial performance including P&L, payroll, and forecasting
• Served as Chairman of the Board, contributing to strategy and governance
• Built and developed leadership teams across all stores
• Led hiring, training, and employee development
• Implemented HR systems (ADP, Paychex) to support growth
• Oversaw site selection, construction, and expansion
• Used reporting and data to improve operational performance

Chief Operating Officer at Salata Corporate, LLC (2015-01 – 2018-01)

Helped scale system to over $1.2B in sales. Supported expansion of 95 franchise and 15 corporate locations. Built training systems, SOPs, and operational standards.

• Helped scale system to over $1.2B in sales
• Supported expansion of 95 franchise and 15 corporate locations
• Built training systems, SOPs, and operational standards
• Developed leadership teams and internal structure
• Implemented HR and payroll systems (Paylocity, ADP)
• Used dashboards and reporting tools to track performance
• Supported financial planning and operational improvements

Chief Executive Officer at Arandas Franchises (2013-01 – 2015-01)

Led turnaround of 28 locations and improved overall performance. Focused on profitability, cost control, and operational discipline. Managed P&L and cash flow.

• Led turnaround of 28 locations and improved overall performance
• Focused on profitability, cost control, and operational discipline
• Managed P&L and cash flow
• Built HR processes including hiring, training, and leadership development
• Implemented SOPs and performance systems
• Led brand updates and operational improvements

Chief Executive & Financial Officer / Co-Founder at Naked Pizza — U.S. & International (2008-01 – 2013-01)

Grew company from 1 to 67 locations worldwide. Managed financial planning, budgeting, and capital needs. Built systems for operations, training, and franchise support.

• Grew company from 1 to 67 locations worldwide
• Managed financial planning, budgeting, and capital needs
• Built systems for operations, training, and franchise support
• Developed leadership teams and company culture
• Negotiated vendor and supply chain agreements
• Worked with Mark Cuban on growth initiatives

Vice President, Latin America & Caribbean at Domino's Pizza International (1999-01 – 2008-01)

Started as a delivery driver and advanced through leadership roles to Vice President. Helped grow the region to $5.6B in revenue across 600+ locations. Managed operations, financial performance, and expansion strategy.

• Started as a delivery driver and advanced through leadership roles to Vice President
• Helped grow the region to $5.6B in revenue across 600+ locations
• Managed operations, financial performance, and expansion strategy
• Built teams and trained operators across multiple countries
• Negotiated franchise and development agreements
• Implemented systems to improve consistency and performance
• Named Vice President of the Year twice

Master of Business Administration in MBA