Vincent Gutierrez

SR CRM TECHNICAL MANAGER - TechStyleOS – JustFab – ShoeDazzle - Fabkids - El Segundo, CA - Remote

(2025-12)

Lead CRM multi-channel strategy & execution across the TechStyleOS portfolio (JustFab, ShoeDazzle, FabKids, Bruno Marc, Dream Pairs), driving campaign planning, segmentation, journey development, & automation using Iterable
Advanced knowledge in CRM platforms such as Iterable (current), Braze, LeanPlum, Sailthru, & Emarsys, with a strong command of platform capabilities (snippets, catalog, attributes, journey development, segmentation, QA, localization, analytics, Push, In-app, SMS etc.)
Orchestrated multiple successful migrations of CRM systems from Sailthru to Emarsys in 2022, & Emarsys to Iterable in 2024, overseeing the QA process for newly migrated automations & campaigns

SR CRM TECHNICAL SPECIALIST - TechStyleOS – JustFab – ShoeDazzle - Fabkids - El Segundo, CA - Remote

(2022-04 - 2025-12)

Rebuilt & launched 150+ marketing campaigns using Emarsys's Global Block snippet feature, optimizing catalog product recommendations & mailstreams
Spearheaded segmentation strategies that reduced list sizes by 50%, implementing smarter email tactics to enhance campaign performance & targeting
Owned 250ok email deliverability strategy for TechStyleOS & knowledge to solve low inbox placement & nurture high domain reputation
Saved TechStyleOS $150-200K in migration costs quoted by migration partners Shaw+Scott

CRM MARKETING SPECIALIST - TaskRabbit - IKEA - San Francisco, CA

(2020-02 - 2022-04)

Successfully helped TaskRabbit plan & launch ESP migration from Sailthru to Iterable
Helped TaskRabbit prepare & launch Client Lifecycles for entry into Spain, Portugal, & Italy
Manage & execute dual-sided emails, push, & in-app strategy for multi audiences such as; Clients, Taskers, IKEA, B2B, B2C, & global audiences across Europe
Lead Client Lifecycle & ad-hoc campaign strategy for various key customer touch points such as; Cross-sell, Nurture, Cart Abandon, Welcome, Reactivation, etc.
Led our most successful Cyber Week campaign, launching for the first time globally & achieving just shy of 10% total job recommendations for the company in just two weeks
Collaborate with stakeholders to strategize promotional offers based on the marketing events calendar & business needs for North America & Europe
Owned 250ok email deliverability strategy, helping TaskRabbit achieve the best deliverability rate in the last 3 years
Experience using Iterable, Braze, LeanPlum, Sailthru, Looker, Liveclicker, & Airship

CRM SPECIALIST - Ruby Seven Studios, Inc. - Reno, NV

(2019-09 - 2020-02)

Manage player journeys for various high-grossing mobile casino, poker, and bingo apps
Reinvigorated email performance-boosting open & click rate by up to 250% for various apps
Boosted push opt-in performance by 30%
Utilize powerful CRM tools to A/B test campaigns and drive revenue
Provide direction for new LeanPlum attributes & targeting capabilities for mobile apps
Execute marketing content and campaigns across mobile platforms, Facebook canvas, & Web
Collaborate with the product team to anticipate future mobile needs and new CRM features
Work closely with support and product teams to ensure that apps are functioning properly
Document and communicate game defects using robust support tracking system
Compile & produce marketing reports on key KPI's for social media, email, push & player retention & engagement

COMMUNITY MANAGER - Ruby Seven Studios, Inc. - Reno, NV

(2018-06 - 2019-09)

Manage the quality & accuracy of social media content for Ruby Seven Studios & its partners
Coordinate with the Marketing & Art Director in developing effective social media, email, push, video & game content for thousands of players
Introduced effective strategies on whale retention, player engagement & email performance
Utilize LeanPlum's CRM to schedule & A/B test campaigns to make data-based decisions
Oversee support for hundreds of high priority players for Ruby Seven Studios & its partners

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