Vincent Gutierrez

Lead CRM multi-channel strategy & execution across the TechStyleOS portfolio (JustFab, ShoeDazzle, FabKids, Bruno Marc, Dream Pairs), driving campaign planning, segmentation, journey development, & automation using Iterable Advanced knowledge in CRM platforms such as Iterable (current), Braze, LeanPlum, Sailthru, & Emarsys, with a strong command of platform capabilities (snippets, catalog, attributes, journey development, segmentation, QA, localization, analytics, Push, In-app, SMS etc.) Orchestrated multiple successful migrations of CRM systems from Sailthru to Emarsys in 2022, & Emarsys to Iterable in 2024, overseeing the QA process for newly migrated automations & campaigns

SR CRM TECHNICAL MANAGER - TechStyleOS – JustFab – ShoeDazzle - Fabkids - El Segundo, CA - Remote

(2025-12)

• Lead CRM multi-channel strategy & execution across the TechStyleOS portfolio (JustFab, ShoeDazzle, FabKids, Bruno Marc, Dream Pairs), driving campaign planning, segmentation, journey development, & automation using Iterable
• Advanced knowledge in CRM platforms such as Iterable (current), Braze, LeanPlum, Sailthru, & Emarsys, with a strong command of platform capabilities (snippets, catalog, attributes, journey development, segmentation, QA, localization, analytics, Push, In-app, SMS etc.)
• Orchestrated multiple successful migrations of CRM systems from Sailthru to Emarsys in 2022, & Emarsys to Iterable in 2024, overseeing the QA process for newly migrated automations & campaigns

SR CRM TECHNICAL SPECIALIST - TechStyleOS – JustFab – ShoeDazzle - Fabkids - El Segundo, CA - Remote

(2022-04 - 2025-12)

• Rebuilt & launched 150+ marketing campaigns using Emarsys's Global Block snippet feature, optimizing catalog product recommendations & mailstreams
• Spearheaded segmentation strategies that reduced list sizes by 50%, implementing smarter email tactics to enhance campaign performance & targeting
• Owned 250ok email deliverability strategy for TechStyleOS & knowledge to solve low inbox placement & nurture high domain reputation
• Saved TechStyleOS $150-200K in migration costs quoted by migration partners Shaw+Scott

CRM MARKETING SPECIALIST - TaskRabbit - IKEA - San Francisco, CA

(2020-02 - 2022-04)

• Successfully helped TaskRabbit plan & launch ESP migration from Sailthru to Iterable
• Helped TaskRabbit prepare & launch Client Lifecycles for entry into Spain, Portugal, & Italy
• Manage & execute dual-sided emails, push, & in-app strategy for multi audiences such as; Clients, Taskers, IKEA, B2B, B2C, & global audiences across Europe
• Lead Client Lifecycle & ad-hoc campaign strategy for various key customer touch points such as; Cross-sell, Nurture, Cart Abandon, Welcome, Reactivation, etc.
• Led our most successful Cyber Week campaign, launching for the first time globally & achieving just shy of 10% total job recommendations for the company in just two weeks
• Collaborate with stakeholders to strategize promotional offers based on the marketing events calendar & business needs for North America & Europe
• Owned 250ok email deliverability strategy, helping TaskRabbit achieve the best deliverability rate in the last 3 years
• Experience using Iterable, Braze, LeanPlum, Sailthru, Looker, Liveclicker, & Airship

CRM SPECIALIST - Ruby Seven Studios, Inc. - Reno, NV

(2019-09 - 2020-02)

• Manage player journeys for various high-grossing mobile casino, poker, and bingo apps
• Reinvigorated email performance-boosting open & click rate by up to 250% for various apps
• Boosted push opt-in performance by 30%
• Utilize powerful CRM tools to A/B test campaigns and drive revenue
• Provide direction for new LeanPlum attributes & targeting capabilities for mobile apps
• Execute marketing content and campaigns across mobile platforms, Facebook canvas, & Web
• Collaborate with the product team to anticipate future mobile needs and new CRM features
• Work closely with support and product teams to ensure that apps are functioning properly
• Document and communicate game defects using robust support tracking system
• Compile & produce marketing reports on key KPI's for social media, email, push & player retention & engagement

COMMUNITY MANAGER - Ruby Seven Studios, Inc. - Reno, NV

(2018-06 - 2019-09)

• Manage the quality & accuracy of social media content for Ruby Seven Studios & its partners
• Coordinate with the Marketing & Art Director in developing effective social media, email, push, video & game content for thousands of players
• Introduced effective strategies on whale retention, player engagement & email performance
• Utilize LeanPlum's CRM to schedule & A/B test campaigns to make data-based decisions
• Oversee support for hundreds of high priority players for Ruby Seven Studios & its partners

Bachelor of Science - Business Administration: Marketing Major - University of Nevada, Reno (2011-08 - 2016-05)