Viney Babbar
Sr. Manager – Food & Ayurvedic Manufacturing, NPD & Regulatory Affairs
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About
One of few professionals combining a registered B.A.M.S. medical degree with 28+ years of hands-on FMCG plant leadership across Ayurvedic, Food, and Cosmetic verticals. Held senior operations roles — including Deputy General Manager and Unit Head — at organisations such as Perfetti Van Melle, Blossom Kochhar, Baidyanath, Shahnaz Ayurvedics, and P&G third-party manufacturing; currently reporting to the Plant Director at Perfetti Van Melle. Deep expertise in full-scale factory operations (up to 100 tons/day), NPD pipelines, multi-state Ayush/FSSAI regulatory affairs, CAPA, change control, and team leadership of 80+ direct personnel.
Approved
Mfg. Chemist (Ayush/FSSAI/Drug Cosmetic); MBA with dual specialisation in Operations & Marketing and PG Diploma in Cosmetic Technology.
Experience
Sr. Manager – Food & Ayurvedic Manufacturing, NPD & Regulatory Affairs - Perfetti Van Melle India Pvt. Ltd. - Manesar, Gurugram
(2025-01)
Reporting to Plant Director
- Lead end-to-end automatic Ayurvedic and FSSAI Food manufacturing operations (Coated Chewing Gums, Candies, Mouth Freshener Tablets, GFL & Jellies) at a plant capacity of ∼100 tons/day; oversee a cross-functional workforce of 1,000+ personnel across production, packaging, and support functions, ensuring 100% FSSC 22000 V6 and GMP compliance across all production lines.
- Operate advanced machinery including contra mixers (1–4 ton), HMI-controlled monitors, coating pans (165–500 Kg), automatic tablet punching machines (24 lakh tabs/day), and automated pouch/jar packing lines; manage Domino A+ batch printing, blister and nano bottle filling.
- Drive NPD pipeline for Ayurvedic and Food confectioneries; secured regulatory approvals and licensing with Haryana State Ayush authorities; maintaining and review of production documentation and SOP's ,implemented TPM, 5S, Kaizen, deviation management, and OEE monitoring with SAP production booking, achieving consistent improvements in yield and resource utilisation.
Senior Manager – Factory Operations, Regulatory Affairs & NPD - Blossom Kochkar Aroma Magic - New Delhi
(2017-12 - 2024-12)
7 years
- Directed complete factory operations and NPD for a portfolio of 300+ SKUs across skincare, haircare, and Ayurvedic personal care; grew portfolio by introducing 40+ new product formulations over 7 years; managed annual production budget with full cost centre accountability.
- Managed semi-automatic manufacturing (∼10 tons/day) with 1-ton planetary mixers, homogenisers, and semi-automated packaging lines; led a direct production team of 90+ personnel within a 600-person organisation (including contract workforce, warehouse, and support staff across two shifts); Review Prodn. documentation and prodn. SOP's with zero non-compliance incidents across all Haryana State Ayush regulatory audits.
- Reduced production downtime by ∼20% through systematic manpower optimisation, RM/PM rationalisation, and proactive maintenance of HVAC/AHU, ETP, and RO plant utilities; mentored 6 shift supervisors, two of whom progressed to production manager roles.
Unit Head - Goodcare Pharma Pvt. Ltd. (Subsidiary – Shree Baidyanath Ayurveda Bhawan) - Dehradun
(2013-02 - 2017-11)
4.8 years
- Headed plant operations (∼5 tons/day) for classical Ayurvedic medicines (Tablets, Capsules, Oils, Powders, Granules) serving pan-India distribution; managed a workforce of 150+ personnel across FBD, RMG, multi-mill, and liquid/solid dosage manufacturing lines.
- Achieved zero regulatory deficiencies across all government audits by State Ayush Licensing Authorities in Delhi, Haryana, and Uttarakhand; implemented CAPA frameworks that sustained compliance across audit cycles.
- Improved production planning accuracy by ∼15% and reduced raw material wastage through PPIC and inventory optimisation initiatives; implemented change control procedures across all SKU reformulations.
Deputy General Manager – Operations - JHS Svendgaard Hygiene Products Pvt. Ltd. - Himachal Pradesh
(2010-11 - 2013-01)
2.1 years
- Managed third-party automatic manufacturing for Procter & Gamble, Dabur, and Elder Pharma across oral care, personal care, and detergent product lines; delivered consistent on-time dispatch performance across all major FMCG clients.
- Executed greenfield-to-full-scale installation of a fully automatic toothpaste production plant (Project Neelgiri) at 72 tons/day capacity; led a workforce of 800+ personnel, overseeing all operations, GMP compliance, factory audits, and capacity planning from commissioning through steady-state production.
- Implemented lean manufacturing and yield improvement practices that reduced rework rates across all product lines; established SOPs and deviation management protocols adopted as plant-wide standard.
Production Head - Shahnaz Ayurvedics - Delhi & Dehradun
(2000-10 - 2010-11)
10 years
- Oversaw end-to-end production operations across dual facilities (Delhi and Dehradun) at one of the world's largest Ayurvedic/Cosmetic FMCG manufacturers; managed a combined production workforce of 100+ staff with full accountability for output, quality sign-off, and cost centre performance.
- Scaled manufacturing output to support international export demand; managed formulation, batch production, and quality sign-off for a catalogue of 200+ Ayurvedic and cosmetic SKUs across herbal, skincare, and haircare categories.
- Reduced batch rejection rate by ∼15% through introduction of standardised SOPs, batch documentation practices, and GMP compliance improvements; coordinated with R&D for new product launches and change control approvals.
- Managed Regulatory affairs of Ayush and cosmetic department, across both facilities, ensuring uninterrupted production with minimal wastage.
Production Executive - Maharishi Ayurveda Corp. Ltd. - Delhi
(1997-08 - 2000-09)
3 years
- Contributed to NPD and batch production of classical Ayurvedic medicines across multiple therapeutic categories within a large-scale manufacturing facility; gained foundational expertise in Ayurvedic formulation, GMP documentation, and batch manufacturing processes.
Education
MBA - Operations & Marketing (Dual Specialisation) - Swami Vivekananda Subharti University (2020 - 2022)
B.A.M.S. - Bachelor of Ayurvedic Medicine & Surgery - M.D. University, Rohtak, Haryana (1990 - 1996)


