Vinnie Schwartz
Creative, editorial designer with over ten years of experience crafting visual systems, digital experiences, and content-driven design across web and social
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About
Creative, editorial designer with over ten years of experience crafting visual systems, digital experiences, and content-driven design across web and social. Skilled from concept through execution — passionate about translating complex ideas into visuals that communicate intelligence, build brand authority, and stop the scroll.
Experience
Designer and Owner - 12AM INTUITION
(2024-01 - 2026-12)
- Created a brand, website, and apparel collection centered on the LGBTQIA+ community.
- Partnered closely with clients to translate their vision into cohesive, intuitive designs.
- Designed merchandise, websites and print media for small businesses.
UX Designer and Researcher - AVALARA
(2018-01 - 2023-12)
- Led research and testing initiatives that informed visual and structural design decisions. Synthesized insights from analytics, surveys, chat logs, and usability testing to shape user centered solutions.
- Designed and prototyped experiences from wireframes to high fidelity visuals aligned with brand standards and business objectives.
- Created journey maps and visual frameworks to communicate user needs, pain points, and opportunities.
- Collaborated with product, SEO, and content teams to deliver cohesive, visually consistent experiences across a large scale web ecosystem.
- Improved information architecture and site navigation to create clearer user journeys.
- Documented design decisions and specifications to support seamless collaboration with engineering teams.
- Championed new research tools and mentored team members in integrating insights into their workflows.
Product Designer II - MICROSOFT AZURE
(2017-01 - 2018-12)
- Designed intuitive digital experiences aligned with brand standards.
- Standardized design elements across the website to improve consistency and usability.
- Conducted audits to identify usability gaps and delivered actionable improvements.
Junior Designer - MENTOR CREATIVE GROUP
(2016-01 - 2017-12)
- Designed mobile and web applications from site maps and wireframes through final visual design.
- Conducted research and user testing to inform creative direction.
- Created branded templates and marketing assets to maintain visual consistency.
- Collaborated closely with developers to ensure high quality execution.
Education
Associates of Applied Science - Graphic Design - SCCA (2014-01 - 2016-12)
