Haley Montgomery
Brand Identity & Visual Systems Lead
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About
Manage the full creative process; secure clients and define project scope, hire and direct freelance talent, and oversee final delivery and production. Build consistent, high-trust brands through cohesive visual language and careful stewardship of brand standards. Continuously expand technical skills by adopting new design software and staying ahead of evolving design trends to provide innovative, relevant creative solutions.
Experience
Owner + Lead Designer at Chivo Creative Co. (2019-01 – Present)
Manage the full creative process; secure clients and define project scope, hire and direct freelance talent, and oversee final delivery and production. Build consistent, high-trust brands through cohesive visual language and careful stewardship of brand standards. Continuously expand technical skills by adopting new design software and staying ahead of evolving design trends to provide innovative, relevant creative solutions.
- BiggerPockets Rebrand. Directed the visual overhaul of a multimedia company serving 3M+ members. Defined logo, color palette, typography, and collateral systems. Used market research, customer surveys, and audience insights to inform strategy. Collaborated across marketing, product, and content teams to ensure successful implementation.
- Amazon Seller Partner Services (via Ketchy Studio). Supported multiple seller-facing teams at Amazon. Championed brand standards while producing educational product guides, event materials, and social content. Built on-brand element libraries aligned with Amazon's global rebrand.
- PassivePockets Branding. Led brand development for a high-end real estate investment platform. Conducted competitive research, presented strategic recommendations to leadership, and built a comprehensive visual system across web, product, marketing, and social channels.
- BPCON 2022–2025 Event Design. Designed cohesive event branding for a 2,500-attendee annual conference. Delivered integrated visual themes across signage, promotional materials, and attendee collateral for four consecutive years.
- BiggerPockets Publishing. Designed 24 nonfiction book covers, including two Wall Street Journal bestsellers. Developed concepts, defined tone and visual direction, conducted market research to maximize shelf performance, and produced press-ready files and digital marketing assets.
- Behind Her Brand Magazine. Led creative direction for the launch of a national women's business magazine. Defined the publication's visual identity, curated photography, directed editorial layout, and delivered press-ready files for smooth production.
Graphic Designer at ZStudio (2018-06 – 2018-11)
Collaborated with a studio team to deliver brand and marketing materials for a wide range of clients. Designed logos, business cards, invitations, posters, and advertisements aligned with each client's vision. Demonstrated strong attention to detail, efficient collaboration, and reliable execution across simultaneous projects.
Education
Bachelor's Degree in Human Ecology – College of the Atlantic (2018)
