
Whitney Thompson
Brand Strategist, Creative Project Manager
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About
Managed corporate projects for clients including Red Bull North America, Lionsgate Media, Lyric.ai, Booksy and Kind Health as the primary client contact Led cross-functional digital initiatives from discovery through launch coordinating design, development, SEO, content and external partners with client goals Facilitated kick-off calls and stakeholder meetings for creative projects
Experience
Sr. Project Manager, Digital Producer at Elegant Seagulls (2022-01 – Present)
- Managed corporate projects for clients including Red Bull North America, Lionsgate Media, Lyric.ai, Booksy and Kind Health as the primary client contact
- Led cross-functional digital initiatives from discovery through launch coordinating design, development, SEO, content and external partners with client goals
- Facilitated kick-off calls and stakeholder meetings for creative projects
- Coordinated site launches, updates, QA testing and client training in CMS's including Webflow, Wordpress, Craft and Contentful
- Architected a centralized Clickup Workspace to transform cross-disciplinary workflows throughout the organization
Marketing Director at National Ability Center (NAC) (2013-01 – 2022-12)
- Tripled organization-wide program participation in three years
- Re-energized community through a brand refresh, including a new brand purpose, "To build the Adaptive Nation"
- Ignited full-scale digital transformations including online booking, email automation and dispersed use of marketing systems throughout the organization. Trained diverse teams on Canva, Wordpress, Campaign Monitor and Monday
- Positioned NAC as a key voice in the adaptive outdoor industry gaining recognition in USA Today, National Geographic, POWDER, SKI, Forbes and Men's Journal
- Scaled social media audience from 2,900 to 30,000+ followers across key brand channels
Art Director at Dbtech (2011-01 – 2013-12)
- Transformed Dbtech's reputation through a modernized logo suite, consistent style guide and new site
- Teamed with engineering to align SAAS platform with brand
- Contributed to best three consecutive quarters in over a decade
Designer, Account Manager at C&S Creative (2004-01 – 2011-12)
- Built and executed marketing/brand strategies
- Copywriting, design and account/project management
Education
BA with Honors in Studio Art – Williams College
