Wentao Xu
E-commerce Operations Analyst
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About
E-commerce Operations Analyst with hands-on experience supporting Shopify and Amazon businesses through day-to-day operations, inventory analysis, and reporting. Comfortable working across operations, SEO-focused content updates, and front-end improvements in collaboration with developers. Experienced in using data to support practical decisions around inventory, site changes, and marketplace performance.
Experience
E-commerce Operations Analyst - QualityDoor Inc. - Long Island, NY
(2024-04)
- Handle day-to-day Shopify store operations, including product listings, order workflows, and inventory visibility across a large SKU catalog.
- Review weekly and monthly sales data to help guide inventory planning and replenishment, working closely with internal stakeholders.
- Make regular SEO-related updates to product titles, descriptions, collections, and site structure to improve organic visibility and on-site performance.
- Work with developers on front-end changes, helping test, refine, and roll out new features and UX improvements on product and collection pages.
- Support front-end optimization efforts focused on usability, site performance, and conversion-related workflows.
- Maintain internal sales and inventory reports used for tracking performance and supporting operational decisions.
- Identify gaps in existing workflows and help reduce manual steps while improving data accuracy across sales and inventory systems.
E-commerce Operations Associate - OneDor Inc.
(2022-07 - 2024-03)
- Coordinated product listings and fulfillment workflows on Amazon, ensuring alignment between traffic, conversion, and inventory availability.
- Assisted with Amazon Advertising performance analysis, reviewing metrics such as impressions, clicks, conversion rate, and ACOS.
- Contributed to listing SEO optimization for Amazon, including keyword structure, category alignment, and content improvements.
- Supported the operational launch of a personalized engraving product line, assisting with equipment selection, material sourcing, and workflow execution.
- Supported the launch and ongoing operation of Amazon marketplaces in Europe and Canada as part of the company's international expansion.
Education
Master of Science - Supply Chain Management - Adelphi University (2020 - 2022)
Bachelor of Engineering - Mechanical Design, Manufacturing & Automation - Northeast Forestry University (China) (2015 - 2019)