Younoussa Bah
Marketing Manager (Part-Time)
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About
Managed digital marketing campaigns for 4 small-business clients across Instagram and Facebook platforms. Analyzed engagement metrics using Excel and platform analytics tools, increasing average post engagement by 22% within 3 months. Led 3+ targeted social media campaigns, resulting in an 18% increase in client reach through data-driven content optimization.
Experience
Marketing Manager (Part-Time) - Noble Marketing - Baltimore, MD
(2024-09 - 2025-01)
- Managed digital marketing campaigns for 4 small-business clients across Instagram and Facebook platforms.
- Analyzed engagement metrics using Excel and platform analytics tools, increasing average post engagement by 22% within 3 months.
- Led 3+ targeted social media campaigns, resulting in an 18% increase in client reach through data-driven content optimization.
- Coordinated with design and sales teams to meet strict campaign deadlines and branding requirements.
Assistant Manager / Supervisor - Dominos - Baltimore, MD
(2022-08 - 2024-08)
- Supervised 10–15 employees per shift in a high-volume retail environment averaging $5,000+ in daily sales.
- Resolved 20+ weekly customer and team conflicts, maintaining a 95%+ customer satisfaction rating through de-escalation and active listening.
- Streamlined opening and closing procedures, reducing administrative reporting errors by approximately 15%.
NCAA Division I Student-Athlete – Men's Soccer - UMBC - Baltimore, MD
(2026-01)
Position: Centre-Back (Defense). Manage a rigorous 20+ hour weekly schedule involving elite-level training, tactical film study, and travel while maintaining full-time academic standing.
- Communicate high-pressure tactical adjustments from the defensive line to coordinate team movement and defensive strategy.
- Consistently adhere to strict NCAA compliance and university athletic standards, fostering team discipline and professionalism.
Student-Athlete - UMBC - Baltimore, MD
(2024-09 - 2025-12)
UMBC Men's Club Lacrosse
- Participated in weekly strategic planning sessions to analyze opponent film and improve defensive schemes.
- Balanced 15+ hours per week of intensive training while maintaining strong academic performance.
Education
Bachelor of Arts - Media and Communication Studies - University of Maryland, Baltimore County (UMBC) (2028-05)