Zach Sharek

Executive leader in behavioral science, UX research, and consumer insights; driving strategy and measurable behavior change across healthcare and tech environments.

Provides

Go-To-Market leadership for healthcare companies, especially early stage startups. Proven success embedding behavioral frameworks into marketing, product, and engagement initiatives to optimize health outcomes. Adept at managing multidisciplinary teams and influencing C-suite stakeholders to implement scalable, evidence-based programs that have delivered more than $200M in customer impact.

Executive leader in behavioral science, UX research, and consumer insights; driving strategy and measurable behavior change across healthcare and tech environments. Proven success embedding behavioral frameworks into marketing, product, and engagement initiatives to optimize health outcomes. Adept at managing multidisciplinary teams and influencing C-suite stakeholders to implement scalable, evidence-based programs that have delivered more than $200M in customer impact.

Expertise: Applied Behavioral Science • Behavioral Economics • Health Behavior Change • UX Research • Consumer Insights • Behavioral Frameworks • Journey Optimization • Experimentation • A/B Testing • Product Innovation • Program Evaluation • Agile Project Management • Causal Inference • Marketing Analytics • Cross-Functional Leadership • GTM strategy

PhD, Business, Strategy, & Management (Behavioral Economics Focus) – Carnegie Mellon University

• Research Focus: business strategy, executive management, judgement & decision-making, and negotiations 
• Authored four social sciences articles and delivered seven conference presentations. NSF grant recipient.

MS, Information Science │ BA, Economics & Philosophy – University of North Carolina, Chapel Hill