Ashleigh Walls

Strategic operator and go-to-market leader with 20 years of experience driving growth, alignment, and execution across marketing, communications, and business strategy. I specialize in building GTM systems that connect vision to measurable outcomes, translating insight into action that fuels brand strength, market expansion, and revenue performance. Known for blending creative storytelling with analytical precision, I help organizations clarify priorities, accelerate decision-making, and execute with impact.

Over 20 years leading go-to-market, communications, and brand strategy initiatives for global organizations and high-growth startups. As SVP of Marketing & Strategic Communications at Metafide, I build integrated GTM systems connecting product, brand, and community, fueling growth across fintech and AI markets. Previously, as Global Director of Partner Marketing and Content Strategy at Expedia Group, I led multi-market launches and brand storytelling that elevated partner visibility and accelerated adoption worldwide.

Earlier, through BaselinePR, I advised technology and consumer brands on positioning, reputation, and executive communications that increased engagement and market trust. My work unites creative storytelling, operational excellence, and data-driven strategy to deliver measurable results across industries.

Bachelor of Science in Economics, Boston University; foundation in business strategy, market analysis, and organizational behavior.

Certified Career & Lifestyle Coach and Mediator, with advanced training in communication, conflict resolution, and decision coaching. Together, these credentials strengthen my ability to navigate complex dynamics, align stakeholders, and drive clarity in high-stakes environments.