Ramiro Garea

Programmatic Supply & AdTech Specialist with strong experience in publisher monetization, supply partnerships, and programmatic ecosystems. Specialized in scaling revenue through advanced Google Ad Manager setups, demand optimization, and strategic integrations across web, in-app, and CTV environments. Experienced in onboarding and evaluating publishers, mitigating IVT risks, and collaborating with SSPs and DSPs to improve performance and delivery.

Strong commercial and technical understanding of the supply-side ecosystem.

Business Development Manager – Supply / SSP at SmartyAds (2025-08 – Present)

Manage and grow a portfolio of web, in-app, and CTV publishers, focusing on scaling monetization through programmatic demand and advanced integrations.

• Manage a portfolio of publishers across multiple geographies and inventory types
• Lead onboarding and evaluation of new supply sources, including traffic quality checks and IVT risk analysis
• Drive revenue growth through MCM structures, demand optimization, and monetization strategies
• Coordinate with demand, ad operations, and technical teams to improve delivery and performance
• Negotiate commercial agreements and revshare models with publishers
• Act as internal reference for complex publisher cases and performance troubleshooting
• Support expansion of supply partnerships across new markets

Advertising Media Buyer at HispanoAds (2025-04 – 2025-08)

Focused on campaign performance and publisher monetization across programmatic environments.

• Managed programmatic campaigns across web and in-app inventory
• Supported publishers in improving monetization through GAM setups and optimization
• Worked with multiple demand sources to improve fill rate and CPM performance
• Collaborated with SSPs and DSPs to improve campaign delivery and yield
• Analyzed performance data to identify optimization opportunities

Advertising Media Buyer at Adbumps (2024-03 – 2025-03)

Expanded into video and CTV environments while managing campaign performance and publisher monetization.

• Created and implemented CTV and display campaign setups
• Generated and implemented Google Ad Manager tags and integrations
• Managed Meta Ads campaigns as part of acquisition strategies
• Supported publishers with monetization improvements using AdSense and AdX
• Analyzed traffic and performance using analytics tools

Ad Operations & Media Buyer at AdeqMedia (2022-04 – 2024-03)

Built core experience in programmatic advertising, ad operations, and publisher monetization.

• Managed programmatic campaigns and day-to-day ad operations
• Worked with publishers to improve ad setups and monetization performance
• Assisted with Google Ad Manager configurations and optimization
• Negotiated with advertising partners and demand sources
• Supported troubleshooting and campaign delivery improvements

Sales & Back-Office Support at CAT Technologies (2018 – 2022)

• Provided sales and operational support for major clients
• Assisted in customer management and administrative processes

Bachelor's in Marketing – UCES (2025-04 – 2025-08)

Expert in e-Commerce & Digital Mktg – UTN (2017 – 2022)

Certification in Growth Marketing – Coderhouse (2023 – 2023)