Dung Le
Head of Sales and Marketing
Thuê người này
Gửi đề nghị công việc trực tiếp cho ứng viên này
Giới thiệu
A high-performing E-commerce & Amazon Manager with over 8 years of experience in scaling online businesses like Amazon, Wayfair, and Walmart. Expert in P&L ownership, demand forecasting, advertising strategy (PPC/DSP), listing optimization, and team leadership. Proven track record of driving significant revenue growth through data-driven decisions and strategic planning.
Kinh nghiệm
Head of Sales & Marketing at VHG PACIFIC (2025-04 – Present)
- Led and restructured Sales & Marketing team for aggressive B2B expansion and e-commerce channel omnichannel selling.
- Defined dress quarter operational OKRs focusing on revenue growth, and partner equalities, and retention.
- Launched KAM model to professionalize B2B handing CLV and encuring
- Directly managed performance across Amazon, Wayfair, Walmart, and churing unified land experience.
- Oversee advertising budgets and effectiveness (ROAS, TACOS) with
- Introduced and drive adoption of a data-driven performance dashboard connecting financeometrics (Revenue, Margin, COGS) with campaign metrics.
Sales Marketing & Operations Manager at VHG PACIFIC (2024-10 – 2025-03)
- Leveraged SmartScout & keyword analytics to enhance SEO strategies.
- Implemented competitive pricing strategies to maximize profitability.
- Designed and implemented an Inventory Planning system, reducing slow-inventory by 35% and preventing stockouts.
- Collaborated with US based logistics to reduce shipping costs by 20%.
- Conducted SRU rationalization, phasing out 20 slow-performers and introducing ones (e.g., Murphy Bed).
- Successfully negotiated with Wayfair to remove the Ads Coop Fee, significantly profit
Ecommerce Leader (Wayfair Apr 2023 - Apr 2024 Walmart) at YES4ALL LLC (2023-04 – 2024-04)
- Deep dive into Wayfair US furniture market to assess potential and new product launch fraunch strategies.
- Lead ecommerce team (4 PICs), setting goals and conducting performance evaluations.
- Effectively acred Wayfair platform from zero to 53.5M within one year, maintaining 20% YoY growth.
- Optimized catalog, cost control strategies to maintain a 15-20% profit margin while mOM and TACOS.
- Launched Murphy Bed, Expandable Dining Table, and 2 New Collections Vamily.
Ecommerce Executive (Amazon) at YES4ALL LLC (2021-04 – 2023-03)
- Managed three primary bed product lines (Caden top 20), peak monthly sales >$250K.
- Conducted market research and data analysis to identify growth opportunities.
- Managed online product catalog, descriptions, pricing, and inventory information.
- Enhanced customer experience with website navigation and checkout improvements.
Học vấn
Bachelor in E-commerce – BANKING UNIVERSITY HCMC (2013-10 – 2018-10)
