Hà Lê

Digital Marketing Executive with over 4 years of experience in F&B and Food Delivery. Specialized in performance-driven campaigns across ShopeeFood, GrabFood, and social media platforms. Strong expertise in advertising optimization, content development, and e-commerce operations, contributing to revenue growth and brand awareness.

Digital Marketing (Performance Marketing | Social Media | E-commerce) at CHAN KHANG MANUFACTURING & TRADING CO., LTD (2024-07 – Present)

Managed and operated stores on GrabFood, BeFood, and Xanh SM, increasing GrabFood revenue from 0 to over 20 million VND. Planned and produced short-form video content (TikTok, Reels), growing a new channel to 250 followers and 3,600+ likes. Created viral videos reaching 206,000+ and 57,000+ views, enhancing brand awareness.

Executed and optimized digital advertising campaigns with a budget of ~49 million VND, generating 1.63 billion VND in revenue (ROAS ~33x). Monitored and optimized key metrics including CPC, CPA, and ROAS to improve campaign performance. Handled direct customer consultation and order conversion via digital and social channels.

Collaborated with KOCs and agencies to execute marketing campaigns and offline sales events. Analyzed and reported campaign performance (Reach, Engagement, Conversion, Revenue). Built and developed Zalo Official Account (verified) for 8 branches, supporting CRM and remarketing activities.

• Managed and operated stores on GrabFood, BeFood, and Xanh SM, increasing GrabFood revenue from 0 to over 20 million VND
• Planned and produced short-form video content (TikTok, Reels), growing a new channel to 250 followers and 3,600+ likes
• Created viral videos reaching 206,000+ and 57,000+ views, enhancing brand awareness
• Executed and optimized digital advertising campaigns with a budget of ~49 million VND, generating 1.63 billion VND in revenue (ROAS ~33x)
• Monitored and optimized key metrics including CPC, CPA, and ROAS to improve campaign performance
• Handled direct customer consultation and order conversion via digital and social channels
• Collaborated with KOCs and agencies to execute marketing campaigns and offline sales events
• Analyzed and reported campaign performance (Reach, Engagement, Conversion, Revenue)
• Built and developed Zalo Official Account (verified) for 8 branches, supporting CRM and remarketing activities

Digital Marketing at 4GS TEXAS SERVICES CO., LTD (2022-11 – 2024-03)

Set up and managed stores on GrabFood, ShopeeFood, BeFood, and Shopee. Achieved Shopee revenue of over 34 million VND/month and increased GrabFood revenue by 41.99%. Worked with Key Account Managers to implement promotional campaigns and platform ads. Produced TikTok and YouTube content, achieving 1.9 million views and 64K likes. Coordinated with KOCs/agencies and optimized campaign performance.

• Set up and managed stores on GrabFood, ShopeeFood, BeFood, and Shopee
• Achieved Shopee revenue of over 34 million VND/month and increased GrabFood revenue by 41.99%
• Worked with Key Account Managers to implement promotional campaigns and platform ads
• Produced TikTok and YouTube content, achieving 1.9 million views and 64K likes
• Coordinated with KOCs/agencies and optimized campaign performance

Digital Marketing at OSEVEN CORPORATION (TEEMAY RESTAURANT) (2022-05 – 2022-10)

Increased fanpage engagement by 80% within 4 months. Managed and developed social media platforms (Facebook, Instagram, Youtube). Built content strategy and posting plans. Brief designed marketing materials (banners, posters). Participated in the development and operation of a Food App.

• Increased fanpage engagement by 80% within 4 months
• Managed and developed social media platforms (Facebook, Instagram, Youtube)
• Built content strategy and posting plans
• Brief designed marketing materials (banners, posters)
• Participated in the development and operation of a Food App

Bachelor's Degree in Digital Marketing – FPT Polytechnic (2018 – 2020)