Hanh Do

Creative and results-oriented professional with 5+ years of experience in account management and project coordination across Advertising, Digital Marketing, and F&B industries. Evolved from client development to end-to-end project ownership, uniting client insight with agile processes to drive meaningful brand impact for Masan Group, CJ Group, Sa xi Chuong Duong, and others. Known for bridging strategy and creativity, empowering cross-functional teams, and streamlining workflows for stronger project outcomes.

Senior Project Executive / Assistant Brand Manager - Metub Network - MCN & Digital Marketing

(2025-11)

• Plan and execute quarterly/annual brand projects in collaboration with BM, aligning creative production and cross-functional operations with brand identity.
• Coordinate with MCN partners and negotiate with top-tier artists for Livestream sessions to maximize brand visibility and sales conversion.
• Manage vendors and project workflows to ensure timely delivery and cost optimization.
• Exceeded Q1 2026 GMV targets by 45% through focused launch strategies and brand operations execution.
• Secured top-tier artist collaborations for high-impact Livestream sessions, boosting brand reach and conversion.

Senior Account & Operations Executive - NBK Company – Advertising & Design

(2023-10 - 2025-09)

Promoted from BD Assistant

• Lead project execution and client communication across creative, packaging, and branding campaigns.
• Collaborate with internal teams to refine workflows, improve deliverable quality, and align creative output with client objectives.
• Support the Operations team in developing internal processes, optimizing resource allocation, and reducing delivery risks.
• Coordinate and oversee 80+ creative and packaging projects, achieving 85% client satisfaction.
• Improve internal efficiency by 15% through process documentation.
• Strengthen partnerships with Masan Group, CJ Group, and Sa xi Chuong Duong through consistent client engagement.

Sales & Business Development Assistant - NBK Company – Advertising & Design

(2022-10 - 2023-09)

• Conduct market and client research to identify potential accounts aligned with NBK's service capabilities.
• Prepare proposals, pricing quotations, and project briefs supporting new account acquisition.
• Collaborate with creative and production teams to ensure alignment between client needs and deliverables.
• Maintain client relationships and support seamless onboarding processes.
• Expand NBK's client base by 30% in one year through focused outreach and relationship development.
• Enhance proposal accuracy and team coordination, improving conversion and retention rates.

Assistant Art Director / Project Coordinator - BLUER Studio – Production House

(2021-07 - 2022-08)

• Assist the Art Director in planning, scheduling, and supervising animation and TVC production.
• Coordinate creative production between internal teams and clients to ensure consistency and quality.
• Manage timelines, client feedback, and progress tracking across projects.
• Coordinate production for the Sungaz animated campaign (Truong Son Pharmaceutical), achieving 1.6M+ YouTube views and elevating brand visibility.

Administrative Assistant - AxA Studio – Event Company

(2017-11 - 2019-07)

• Coordinate logistics, vendor communication, and administrative support for corporate and cultural events.
• Support HR and operations teams with documentation, recruitment, and event staffing.
• Support execution of 10+ large-scale events with 95% participant satisfaction, ensuring seamless on-site coordination.

B.A. - International Business Administration - HUFLIT – Ho Chi Minh City University of Foreign Languages and Information Technology (2018 - 2024)