Hien La

Marketing professional with 5+ years' experience. Strong in ownership, marketing approaches and technical tools. Familiar with delivering results through multiple collaboration in international environments. Motivated by purposeful work, committed to supporting client success and business growth.

Senior Marketing Executive | Healthcare & Fitness at California Fitness & Yoga (2023.07 – 2025.12)

In-house marketing, responsible for project planning, coordination, and performance

• Program Planning: Own end-to-end campaigns, research product, define business objectives, strategies, targeted customer, key indicators, stakeholders, timelines, budgets.
• Program Coordination: Act as central point to work with cross-functional teams, structure workflows, kick off initiatives, track progress, address issues & monitor quality. Teams: Fitness Product, Marketing (Creative, Communication, Digital, Operations), Sales, Customer Service, and Partners. Deliverables: program assets, events, customer success, etc.
• Performance Measurement & Reporting: Analyze numeric reports, provide BOD with regular updates on timelines, performance, and strategic priorities. Conduct surveys, prepare end-campaign reports with key learnings for innovation.
• Trade Marketing - Acquire new membership and retention
• Partnership: Collaborate with healthcare brands, set up barter deals to enhance guest pool/experience.
• Event: Organize event/activation to elevate customer experience
• Sales collaboration: Optimize sales process flow for converting new guests into customers.

Communication Marketing Executive | Automotive at Suzuki (2022.03 – 2023.07)

In-house headquarter marketing, managing external agencies and media partners.

• Campaign Planning & Management: Work with agencies to turn proposals into practical plans based on marketing objectives, timelines, and budget.
• Keep execution on track regarding content development, distribution (OOH, PR, Google/ Meta Ads), deadlines and expenses.
• Optimize to transfer target audience to the last funnel and deliver qualified leads to dealerships.
• Performance Measurement & Reporting: Prepare reports with costs, results, insights, agency evaluation to assist BOD's decision.
• Conduct on-ground surveys at dealerships to collect customer insights, driving refinement of following content strategies.

Social Media Executive | Marketing Agency at ADK Group Vietnam (2020.03 – 2021.07)

Paid Ads & Social Execution

• Client Digital Execution: Nurture 10+ client accounts simultaneously across Facebook, Instagram, Youtube, etc., schedule content publishment and oversee user interactions.
• Monitor branded content through partners' distribution to ensure compliance with timelines, brand guidelines, and campaign objectives.
• Manage Meta Ads, Google Ads to secure timely KPIs.
• Communication & Reporting: Deliver reports to clients on a weekly/ monthly/ end-campaign basis, conveying metrics, performance, insights and recommendations. Tools: Ads Manager, Emplifi, Google Analytics, Supermetrics.

Bachelor of Marketing – University of Economics Ho Chi Minh city (2016.09 – 2019.12)