Senior Marketing Executive | Healthcare & Fitness at California Fitness & Yoga (2023.07 – 2025.12)
In-house marketing, responsible for project planning, coordination, and performance
- Program Planning: Own end-to-end campaigns, research product, define business objectives, strategies, targeted customer, key indicators, stakeholders, timelines, budgets.
- Program Coordination: Act as central point to work with cross-functional teams, structure workflows, kick off initiatives, track progress, address issues & monitor quality. Teams: Fitness Product, Marketing (Creative, Communication, Digital, Operations), Sales, Customer Service, and Partners. Deliverables: program assets, events, customer success, etc.
- Performance Measurement & Reporting: Analyze numeric reports, provide BOD with regular updates on timelines, performance, and strategic priorities. Conduct surveys, prepare end-campaign reports with key learnings for innovation.
- Trade Marketing - Acquire new membership and retention
- Partnership: Collaborate with healthcare brands, set up barter deals to enhance guest pool/experience.
- Event: Organize event/activation to elevate customer experience
- Sales collaboration: Optimize sales process flow for converting new guests into customers.
Communication Marketing Executive | Automotive at Suzuki (2022.03 – 2023.07)
In-house headquarter marketing, managing external agencies and media partners.
- Campaign Planning & Management: Work with agencies to turn proposals into practical plans based on marketing objectives, timelines, and budget.
- Keep execution on track regarding content development, distribution (OOH, PR, Google/ Meta Ads), deadlines and expenses.
- Optimize to transfer target audience to the last funnel and deliver qualified leads to dealerships.
- Performance Measurement & Reporting: Prepare reports with costs, results, insights, agency evaluation to assist BOD's decision.
- Conduct on-ground surveys at dealerships to collect customer insights, driving refinement of following content strategies.
Social Media Executive | Marketing Agency at ADK Group Vietnam (2020.03 – 2021.07)
Paid Ads & Social Execution
- Client Digital Execution: Nurture 10+ client accounts simultaneously across Facebook, Instagram, Youtube, etc., schedule content publishment and oversee user interactions.
- Monitor branded content through partners' distribution to ensure compliance with timelines, brand guidelines, and campaign objectives.
- Manage Meta Ads, Google Ads to secure timely KPIs.
- Communication & Reporting: Deliver reports to clients on a weekly/ monthly/ end-campaign basis, conveying metrics, performance, insights and recommendations. Tools: Ads Manager, Emplifi, Google Analytics, Supermetrics.
