Ngân Phạm

A growth-driven marketer with strong problem-solving abilities and proven adaptability, experienced in building structured approaches to complex challenges. I focus on designing systems, frameworks, and feedback loops that drive scalable impact across products and campaigns. Thriving in dynamic environments, I continuously learn, experiment, and iterate to deliver meaningful and measurable results.

STRATEGIC PLANNING SPECIALIST at YEAH1 NETWORK - 1BRANDLINK | YEAH1 | BRAND INTERGRATED AGENCY (2024-10 – Present)

• Built and packaged content/IP-based solutions (e.g. Anh Trai Vượt Ngàn Chông Gai, UPRIZE, Activation/Event platform), translating audience insights into commercializable offerings for brands
• Developed strategic proposals and go-to-market approaches, collaborating cross-functionally with Account and Creative to align messaging and execution with multi-channel strategy across Yeah1's 360 ecosystem
• Conducted market, audience, and competitor analysis to inform positioning, and campaign strategy
• Managed campaign execution and performance tracking, ensuring alignment from concept to delivery across multiple projects

FULL-TIME COPYWRITER INTERN at DNA CONSULTING | MARKETING AGENCY (2024-06 – 2024-09)

• Collaborated closely with the Creative Director, supporting the development of effective language for slogans, key messages, and descriptive copy, ensuring brand consistency communication across campaigns
• Actively participated in weekly brainstorming sessions and client pitch meetings, contributing creative ideas and incorporating detailed feedback to refine concepts and strategies
• Result: ACB 2024 Calendar Projects, Organon Contraceptive Project

STRATEGIC PLANNING SPECIALIST at 1BRANDLINK | YEAH1 (2023-06 – 2024-02)

• Led and scaled a 3-member planning team and 1 member marcom team, building structured workflows to deliver consistent, high-quality strategic outputs
• Built a feedback loop across pitch cycles by capturing client objections and internal review points, iterating on messaging angles and proposal structure to improve differentiation and increase win rate (>70%)
• Drove cross-functional alignment between Planning, Creative, and Account teams to ensure strategy-to-execution consistency

PROJECT LEADER at WE FOOD | A PLANT-BASED F&B COMPANY (2022-12 – 2023-02)

• Led and managed a dynamic team of 10 members, comprising sales professionals and designers, driving cohesive collaboration and effective execution of the TET Activation Booth in Saigon Centre Mall
• Provided strategic guidance, support, and constructive feedback, ensuring high-quality output across various materials (POSM, price tags, product display, promotion) while equipping sales teams with in-depth product knowledge for better customer consultation
• Successfully maintained alignment with project deadlines and objectives, fostering teamwork and delivering impactful campaign results

Bachelor of Digital Marketing in Digital Marketing | Management minor – RMIT UNIVERSITY VIETNAM (2021 – 2025)

High School Diploma in Vietnamese Language and Literature – TRAN HUNG DAO HIGH SCHOOL FOR THE GIFTED (2018 – 2021)