Hieu Do

Marketing and Partnerships professional with over 7 years of experience delivering integrated marketing campaigns, influencer marketing initiatives, and strategic partnerships across technology, FMCG, healthcare, finance, and e-commerce industries. Experienced in leading end-to-end campaign execution, managing creator partnerships, coordinating cross-functional teams, and driving business growth through digital marketing solutions. Proven track record of collaborating with leading brands including P&G, Samsung, Traveloka, OPPO, DKSH, MBBank, and Viettel to build impactful campaigns that strengthen brand awareness and consumer engagement.

Influencer Marketing Manager at YeaH1 Group (2025-11 – Present)

Supported the development and operations of 1Creators, YeaH1 Group's influencer management and booking platform.

• Scouted, recruited, and onboarded influencers while managing relationships with creators, agencies, and brand partners.
• Managed end-to-end influencer campaigns, including creator bookings, e-commerce livestreams, and brand activation projects.
• Collaborated with brands including Lalamove, OPPO, Avène Eau Thermale, and Pura D'or to execute influencer marketing campaigns.
• Helped grow 1Creators to a network of 3,000+ influencers & UGCs within its first year.
• Contributed to establishing 1Creators as YeaH1 Group's primary influencer marketing platform.

Business Development Manager at AnyMind Group (2025-01 – 2025-11)

• Developed new business opportunities and managed the full sales cycle from prospecting to contract closure.
• Consulted clients on integrated marketing solutions tailored to brand and business objectives.
• Worked closely with Creator Growth, Media, Creative, and Campaign teams to deliver end-to-end marketing campaigns.
• Managed and supported the operational phase of campaigns by coordinating internal teams, monitoring project timelines, aligning deliverables, and ensuring successful execution from campaign kick-off through completion.
• Built long-term client relationships by providing strategic support and ensuring high-quality campaign delivery.
• Won marketing campaigns of P&G, Traveloka, DKSH, and Cathay United Bank.
• Expanded existing accounts through cross-selling digital marketing and e-commerce solutions.
• Supported the execution of multi-channel marketing campaigns, contributing to client satisfaction and long-term partnerships.

Business Operations Lead at Gem Group JSC (2023-07 – 2025-01)

• Managed end-to-end campaign operations from planning through execution and reporting.
• Oversaw influencer campaigns, digital media, activation, events, POSM, and e-commerce projects.
• Coordinated internal teams, agencies, vendors, and clients to ensure projects were delivered on schedule and within budget.
• Managed project planning, procurement, resource allocation, timelines, and stakeholder communications.
• Supervised multiple concurrent campaigns while maintaining operational excellence.
• Led nationwide campaign operations for MBBank and TPBank credit card acquisition programs.
• Directed operational execution for the annual National Online Friday Programs in collaboration with the Ministry of Industry and Trade.
• Managed strategic partnership projects involving OPPO, Viettel, VNPost, and other brands.
• Initiated and managed the Carbon Credit Project for Tuyen Quang Province.

Business Development Manager – Marketing Business at Dien Quan Network (2020-08 – 2023-07)

• Drive new business opportunities across Integrated Communication Marketing (ICM), Influencer Marketing, Brand Sponsorship Programs, Media, Event & Activation, and Creative Services.
• Identify and build relationships with brands, agencies, and key decision-makers to generate new revenue opportunities.
• Develop customized marketing proposals and lead the full sales cycle from pitching and negotiation to closing.
• Collaborate with strategy, creative, media, production, and influencer teams to deliver integrated marketing solutions.
• Manage key accounts and develop long-term partnerships through upselling, cross-selling, and strategic business development.
• Building new talents pool for new TikTok MCN Business of Dien Quan Network with 100 new creators in 8 months.
• Delivered ICM campaigns for Mirinda, Long Thanh Plastic, Pamper Me, and other brands.
• Expanded creator partnership opportunities and contributed to business growth through influencer-led marketing solutions.

Account & Sponsorship Executive at Creatory – Manny JSC (2018-03 – 2020-07)

• Developed integrated marketing proposals for prospective clients.
• Managed sponsorship negotiations and influencer partnerships.
• Coordinated campaign execution with clients, creators, and production teams.
• Supported branded content production across digital platforms.
• Delivered campaigns for Samsung, LG, Mirae Asset, VNG, GamesCon, and other brands.
• Worked with leading Vietnamese creators including PewPew, Misthy, Woosy, and Linh Ngoc Dam.

Assurance Senior – Assurance & Financial Advisory at Ernst & Young Vietnam (2015-10 – 2017-10)

• Conducted financial audits and business advisory engagements.
• Identified operational and financial risks.
• Recommended improvements to business processes and internal controls.
• Participated in audit engagements for ABB, VNPT, ECOBA, Nissin Brake, Showa, and other companies.

Bachelor of Science in Banking & Wealth Management – University College Dublin (Singapore) (2012 – 2015)

Business Management Studies – Singapore Institute of Management (2010 – 2012)