Mandy Tran

Business-driven Marketing Leader with 6+ years of expertise in the Healthcare, FMCG and Wellness sectors. Proven track record in direct revenue accountability through data-centric strategies, P&L management, and Balanced Scorecard (BSC) frameworks. Expert in CRM optimization (LTV & Retention), performance-led lead generation, and bridging the gap between brand equity and sales conversion across premium and clinical segments.

Marketing Manager | VAN THANH MEDICAL INVESTMENT

(Dental & General Healthcare)

May 2025 - Present

Strategic Governance: Architected and spearheaded the 2026 Annual Marketing Plan using the Balanced Scorecard (BSC), ensuring all marketing initiatives directly contribute to the group’s 5-year financial roadmap.

Budget Accountability: Managed an annual marketing budget of $150,000, ensuring optimal P&L performance and achieving a 3x ROI through strategic resource allocation.

Digital Transformation & Infrastructure: Led the migration and structural overhaul of 3 corporate websites onto the Haravan platform.

Performance & Conversion: Engineered full-funnel lead generation strategies for specialized clinics, scaling high-quality leads from 50 to 600+/month while strictly monitoring CPA and CVR.

Sales & BDM Collaboration: Worked closely with Sales and Business Development teams to optimize the marketing-to-sales funnel, ensuring maximum lead-to-patient conversion.

Organic Growth & Virality: Achieved a staggering 717% increase in reach within 6 months. Executed a KOC campaign involving 20+ influencers, generating 350,000+ views with near-zero advertising spend by leveraging viral storytelling.

Team Leadership: Led and mentored a cross-functional team of 5+ members (Content, Design, Performance, Trade) to execute integrated medical marketing campaigns, increasing overall team productivity by 20%. Implementing Standard Operating Procedures (SOPs) for content production and performance reporting to enhance departmental efficiency

Social Media Leader | OLABEN PREMIUM CO.,LTD (Sub-brand: Olaben Nutrition - F&B / FMCG - Healthy Snacks & Nutrition)

June 2024 - March 2025

Premium Brand Management: Directed the social media presence for a high-end lifestyle brand while maintaining high commercial utility across Instagram, Facebook, and TikTok.

Social Commerce Excellence: Pioneered the brand’s Livestreaming department on TikTok Shop. Developed scripts and managed technical operations for sessions generating 100M – 150M VND per session.

Community Cultivation: Built and moderated an exclusive customer community, driving an Engagement Rate increase of 40% YoY through tailored interactive content and "insider-only" perks.

Executive Strategic Support: Provided high-level support to the Director in market research, competitor benchmarking, and preparing strategic board presentations for investment rounds.

Event & Project Coordination: Managed the logistics and marketing collateral for large-scale fitness events and corporate conferences, ensuring brand alignment and lead capture efficiency.

Content Production & Design: Personally filmed, edited, and wrote compelling scripts for short-form social media videos, alongside designing daily social posts to ensure rapid trend adaptation.

Brand & Marketing Team Leader | KAZORI EXPORTS PROCESSING AND TRADING CO.,LTD (Packaged F&B / FMCG)

Nov 2022 - June 2024

End-to-End Startup Brand Foundations: Spearheaded the complete brand identity setup and GTM strategy for the "KAZ" snack brand, building the visual identity, brand voice, and messaging from the ground up.

360° Digital & Social Setup: Established and managed all social media channels (Facebook, Instagram, TikTok) from scratch; directly responsible for content strategy, copywriting, and community building to drive organic awareness.

B2B & Distribution Strategy: Directly managed B2B relations and wholesale networks, identifying and securing strategic partnerships that expanded brand reach by 30%.

Performance Marketing & Sales: Optimized cross-channel paid advertising (Facebook, TikTok, Shopee Ads), achieving a 3x ROI and doubling monthly sales within the first 9 months.

On-Ground Activations & Events: Hands-on organized and executed the physical logistics, staging, and direct management of brand launch events and sampling activations to drive localized brand trials.

Data-Driven Growth: Leveraged analytics to monitor campaign health and fine-tune conversion funnels, resulting in a 25% increase in conversion rates (CVR) and more efficient CAC.

Leadership & SOP Development: Oversaw the Marketing Department, mentoring a team of 3 and establishing internal workflows to improve output quality in a fast-paced startup environment.

Assistant Marketing Manager | UPFIT CORP (FITNESS INDUSTRY)

June 2020 - Nov 2022

Strategic Planning: Architected comprehensive marketing roadmaps, aligning short-term tactical wins with long-term brand equity goals to support the company’s business development and market expansion.

Creative Leadership: Spearheaded the Design and Content teams to produce high-impact marketing collateral. Through rigorous quality control and storytelling strategy, achieved a 35% surge in content engagement across digital platforms.

Lead Generation Excellence: Engineered and executed integrated marketing events and targeted digital activities that drove a 25% increase in total lead volume.

Performance Advertising: Optimized Facebook Ads campaigns targeting high-intent segments, resulting in a 30% increase in qualified leads, which directly contributed to a 43% growth in overall revenue.

Full-Funnel Conversion: Led a cross-channel marketing initiative that synchronized messaging across all touchpoints, resulting in a 20% improvement in conversion rates.

Direct Campaign Execution: Actively participated in the hands-on creation of marketing materials and personally configured and managed ad sets to ensure granular control over campaign performance.

Vietnam Aviation Academy (2014-2018)

Bachelor of Business Administration

Major: Business Administration - Air Transport Sector