Linh Luu

Goal-oriented Digital Marketing Specialist driven by a passion for data-backed growth and creative execution. Seeking to leverage analytical and content skills to drive user acquisition, optimize performance, and contribute immediately to business scaling. Eager to take on real challenges and evolve into a results-driven team leader.

Marketing Executive at John Hu Migration Consulting Vietnam (2026-03 – Present)

• Content & SEO: Develop marketing content across articles, videos, and visual materials for immigration and investment migration programs; execute SEO campaigns to improve organic website visibility
• Campaign & Event Management: Plan and coordinate marketing events including seminars, webinars, and client information sessions to promote immigration programs
• Multi-channel Management: Manage and update the company website and social media channels across Facebook, Google, Instagram, TikTok, and LinkedIn
• Analytics & Reporting: Monitor and analyze digital campaign performance and deliver regular reports with actionable insights to improve marketing effectiveness
• Cross-functional Coordination: Coordinate with internal teams and external partners to ensure marketing materials and events are delivered on schedule and aligned with company objectives

Digital Marketing at Home Credit Vietnam (2025-03 – 2025-12)

• Content Planning & Website Execution: Developed briefs and website content for the Home PayLater product, working with product, data analytics, and creative agency teams to support user acquisition, messaging tests, and performance tracking.
• Growth Experimentation: Ran A/B tests on messaging and CTAs to improve CTR and user activation, refining hypotheses based on competitor analysis and customer behavior data
• Analytics Reporting: Built performance dashboards in GA4, Looker Studio, and SEMrush; delivered data-driven recommendations to management for campaign decisions
• Agency Briefs: Translated campaign requirements into clear, structured briefs for external agency partners and reviewed deliverables against objectives
• Organic Growth Results: Grew Home PayLater to 220 keywords ranking Top 1 (12.5% YoY increase), contributing to 95K active users/month via organic search; achieved top organic visibility for high-intent fintech keywords including Buy Now Pay Later and Motorbike Installment
• Budget Tracking: Oversaw ~VND 100M quarterly content budget, optimizing spend allocation based on real-time performance metrics
• Home PayLater achieved Top 1 visibility in the BNPL (Buy Now Pay Later) segment.
• Grew Home PayLater blog from 12K to 14.5K keywords in 2 months with 220 keywords ranking Top 1 (increased by 12.5% YoY), contributing 95K active users/month.

Copywriter Executive at VOYA Creative Agency (2023-12 – 2024-12)

• Campaign Execution: Developed and executed multi-platform social content strategies; produced 300+ posts and exceeded campaign KPIs by 120% within 3 months
• Analytics & Optimization: Monitored content performance to refine storytelling approach, achieving 3.2M total reach and 15% engagement rate growth in one quarter
• Partner & Team Coordination: Led a 3-member team and coordinated with brand partners and vendors to execute campaigns consistently across all channels
• Community Growth: Built and managed a student community achieving 40% growth rate and 100K monthly views through UGC challenges and tailored prompts

Bachelor’s Degree in International Relations (Major in International Communication) – University of Social Sciences and Humanities - VNU (2021 – 2025)