KyNam Nguyen

Strategic Marketing and Insights Leader with over 8 years of experience in consumer research, market analysis, and data-driven decision making across e-commerce, automotive, banking, and multinational clients. Proven ability to lead teams, deliver actionable insights that drive growth strategies, identify market opportunities, and support product/brand development.

Consumer and Market Insights Manager at Yes4All Holdings (2024-10 – Present)

Led consumer research and market analysis to identify trends, customer preferences, and growth opportunities for e-commerce brands in fitness, lifestyle, and furniture sectors.

• Led consumer research and market analysis to identify trends, customer preferences, and growth opportunities, directly informing marketing strategies for e-commerce brands in fitness, lifestyle, and furniture sectors.
• Utilized advanced analytics tools (GenAI, SmartScout) to monitor consumer behavior and competitor performance, providing data-driven recommendations that supported marketing planning and campaign optimization.
• Collaborated closely within Marketing and across functions with R&D and Sales teams to translate insights into actionable growth initiatives.

Head of Research and Analytics at Liberty Carz Cambodia (2023-03 – 2024-08)

Managed a team of 6 in delivering competitor analysis, product reviews, and go-to-market strategies for a digital automotive marketplace.

• Managed a team of 6 in delivering competitor analysis, product reviews, and go-to-market strategies for a digital automotive marketplace in Cambodia market.
• Enhanced senior decision-making by identifying high-potential services and cost-efficient processes through in-depth feasibility research for expansion into Advertising, Finance, and Real Estate as required by the parent group – Liberty Group.
• Developed strategic recommendations that supported business growth and market entry strategies

Research Manager at Techcombank Vietnam (2019-01 – 2020-06)

Provided critical customer insights for personal financial services and business banking through surveys and social listening.

• Provided critical customer insights for personal financial services and business banking through surveys and social listening, supporting product development and marketing strategies.
• Analyzed market trends and consumer needs, delivering reports and recommendations to the Head of Research & Analytics to drive business growth.

Research Manager at Kantar Millward Brown (2017-01 – 2019-01)

Delivered high-impact research projects for multinational clients focusing on brand growth, product development, and consumer preferences.

• Delivered high-impact research projects for multinational clients, focusing on brand growth, product development, and consumer preferences.
• Acted as key client advisor, trained junior staff, and consistently met revenue targets in 2017 and 2018.
• Translated complex consumer data into strategic recommendations for marketing and brand-building initiatives.

Research Executive at Nielsen IQ (2013-03 – 2015-11)

Managed end-to-end quantitative research projects including questionnaire design, project execution, data analysis, and report writing.

• Managed end-to-end quantitative research projects, including questionnaire design, project execution, data analysis, and report writing for client marketing teams.
• Served as day-to-day contact point, ensuring insights supported clients' marketing and product strategies.

Marketing and Customer Support Specialist at KMS Technology (2011-09 – 2013-02)

Managed end-to-end quantitative research projects and served as day-to-day contact point for clients.

• Managed end-to-end quantitative research projects, including questionnaire design, project execution, data analysis, and report writing for client marketing teams.
• Served as day-to-day contact point, ensuring insights supported clients' marketing and product strategies.

Bachelor's degree in Industrial Management – HCMC University of Technology (Bách Khoa HCM) (2011)