Silver Luu

Marketing has always been where strategy meets storytelling for me, and over the past five years, I have had the chance to work on both sides of that equation. I spent three years as a full-stack marketer, sharpening my skills in SEO, brand identity, and TVC narratives, before taking on leadership responsibilities over the past two years. What I am most proud of is not just the creativity, but the results that followed.

I have ranked over 50 articles on the first page of search results, improved one website's average ranking from position 36 to 16 in just four months, and moved another from 8.4 to 5.6. I also grew e-commerce revenue from scratch to 65M VND in three months, generated more than 4.000 sales within a quarter, and delivered 96 leads with a campaign budget of only 500,000 VND.

Marketing Leader at Duong Global Immigration (2025-06 – Present)

• Planned monthly, quarterly, and annual marketing campaigns, including objectives, targets, timelines, content direction, and channel strategy.
• Trained team members in SEO, graphic design, social media, event/product shooting, and campaign execution. Supervised task allocation, content quality, timelines, and brand consistency across marketing outputs.
• Managed SEO activities, including keyword research, content planning, on-page optimization, and ranking performance tracking.
• Coordinated brand communication for events such as InnoEx and YBA, including messaging, visuals, media coverage, post-event content, and merchandising.
• Improved website average ranking from 36 to 16.7 within 4 months, with multiple long-tail keywords reaching Google Page 1.
• Increased organic search impressions from 68 to 4171.
• Generated nearly 150+ qualified leads for immigration services, with potential service values ranging from USD 30,000 to USD 870000 per client.

Freelancer at Nava Store (2023-02 – 2024-07)

• Developed keyword strategies through search intent and competitor research. Wrote and optimized SEO articles, including on-page structure, meta tags, internal links, etc.
• Managed Google Ads campaigns, including keyword setup, ad copywriting.
• Ranked 50+ articles on Google's first page, including short-tail keywords.
• Improved average ranking from 8.7 to 5.6.
• Competed organically with major high-budget competitors such as Cellphone S, FPT, Phong Vu and The Gioi Di Dong.

Brand Communication Specialist at Yum Yum Viet Nam (2024-07 – 2025-06)

• Wrote captions, campaign messages, menu descriptions, promotional content, and short-form video scripts.
• Managed communication materials for online platforms, in-store POSM, banners, posters, and event visuals.
• Worked closely with the operation team to understand product highlights, customer feedback, service quality, and promotion details.
• Supported paid advertising campaigns on Facebook & Google to drive reach, engagement, bookings, customer inquiries.
• Ensured all brand messages reflected the restaurant's positioning, Thai cuisine concept.
• Designed service menus, merchandising materials, and branded visual assets.
• Developed website interface direction and wrote website content to improve brand presentation and customer experience. Led video script development for promotional and communication content.
• Created and managed the Google Business Profile.

Marketing Executive at Made4Home US (2023-02 – 2024-07)

• Wrote video scripts, event scripts, captions, website content, and promotional messages.
• Managed website operations and international e-commerce platforms such as Shopify, Amazon, and RangeMe, etc.
• Developed Facebook content that contributed to multiple B2B sales inquiries and orders.
• Built Shopee and Lazada channels from scratch, generating over VND 65 million in monthly revenue within 3 months.

English For Business – Van Hien University

Military Nurse – Logistics College 1

M.Media Art – Poly Art (HCMC University of Fine Arts)