Lam Van

Experienced and results-driven Digital Marketing professional with a proven track record of leading high-performance teams to achieve strategic business goals. Adept at developing and implementing innovative digital marketing strategies to enhance brand visibility, drive engagement, and increase conversions. Possess strong analytical and leadership skills with a deep understanding of the digital landscape.

Digital Marketing Leader at STUDYPOOL INC. (2017-01 – Present)

• Prepare marketing strategies within key objectives by identifying target audiences, objectives, promotional activities and desired outcomes of the marketing master plan.
• Brand-storming and implementing detailed campaign for many targeted marketing activities and channels.
• Conducting market research and monitoring competitors' activities subject to relevant projects to develop an accurate and effective marketing strategy.
• Generating and executing marketing campaigns across social media platform such as Facebook, Website, YouTube, LinkedIn, etc.
• Producing creative content for all marketing material, copy, video brief, etc.
• Creating and working with graphic designers to produce materials of visual impact and in line with the projects' concepts and requirements.
• Make Email Marketing through tools Getresponse by week, month, quarter and year.
• Generating reports frequently to evaluating and reviewing all marketing campaigns after every project by coordinating with other relevant teams.

ASSISTANT DIRECTOR at NGUYEN KIM BINH DUONG (2016-01 – 2017-12)

• Build and manage Digital Marketing on Website, Facebook, Forum and social sites
• Supervise and control Email Marketing, Google Adwords, Facebook Marketing.
• Coordinate with sales team to resolve customers' requests and provide the best qualification of service for customers.
• Supervise and observe all kinds of contracts, complaints of customers in order to maintain the best relationship with customers.
• Make daily, weekly, quarterly and yearly marketing reports.
• Build, analyze and manage market database for effectively supporting marketing decisions and activities.
• Conduct market research, marketing projects and operate with other departments to execute promotions and implement channel strategy to drive sales target.
• Coordinate with customers to solve any problem happen as claim, quality, explanation.
• Set marketing strategy, control marketing budget.
• Survey, analyze markets and competitors on Semrush, Ahref, Clickmagik, Click Funnel, etc.
• Build communication channels Google Adwords, Facebook Ads, Instagram and Youtube brand promotion.
• Set up banners advertisement for remarketing campaign and follow up the conversion.
• Conduct both free and paid traffic on digital social media.

B.A Degree in BUSINESS ADMINISTRATION – UNIVERSITY OF GREENWICH (2013-01 – 2015-12)

Diploma in TRANSLATION AND INTERPRETATION ENGLISH COMMERCE – AMERICAN POLYTECHNIC COLLEGE (2010-01 – 2013-12)