Quân Phùng

Marketing and commercial leader with 11 years of experience across premium healthcare, clinic services, retail, F&B, fitness, education, and agency environments. Differentiated by the ability to build Marketing Operating Systems that connect strategy, CRM, automation, campaign tracking, dashboards, Sales/Clinic operations, and revenue performance. Managed VND 1.2B-1.4B monthly marketing budget, led a 30-person multi-function team, and supported revenue-linked marketing against a VND 180B annual target.

Uses AI-assisted workflows to analyze customer behavior, consumer insight, funnel performance, competitor movement, and executive decision data.

Sales & Marketing Director at Vi My Holding | Viet My Dental (2023-04 – 2026-04)

Owned marketing strategy, premium healthcare brand governance, service-line communication, CRM-led conversion, patient acquisition, and Marketing Operating System development for a multi-branch clinic network.

• Built an integrated Marketing Operating System connecting strategy, CRM, lead management, Call Center handoff, clinic operations, campaign tracking, dashboards, and revenue-linked reporting.
• Managed VND 1.2B-1.4B monthly marketing budget and led a 30-person team across Digital, Media, Content, Trade, Call Center, Partnerships, collaborators, and offline sales.
• Governed brand consistency, service messaging, patient-facing content, and branch communication standards across nearly 30 clinic locations.
• Developed patient/customer journey programs from awareness, lead generation, qualified lead, booking, show-up, clinic visit, treatment conversion, follow-up, and repeat revenue.
• Used AI-assisted analytics, dashboards, and CRM workflows to analyze customer behavior, campaign performance, funnel gaps, lead quality, and conversion opportunities.
• Delivered approx. 30% YoY revenue growth in 2024 and increased new customer acquisition by approx. 15% through demand generation, CRM, conversion optimization, branch activation, and Marketing-Sales-Clinic alignment.

Co-Founder & Chief Marketing Officer (Concurrent Venture) at iTrending Agency Media Solutions Co., Ltd (2022-04 – 2025-08)

Co-founded and scaled a 25-person Growth Marketing Team serving B2B/B2C clients across strategy, media, content, creative, performance, account, analytics, and production.

• Managed VND 3B-4B aggregate monthly client marketing budgets, generating VND 600M-800M monthly service revenue and approx. 25% net profit margin.
• Developed integrated marketing systems covering market insight, positioning, audience segmentation, campaign concepts, channel mix, media planning, tracking, reporting, and optimization.
• Planned and delivered multi-channel campaigns across digital advertising, SEO/content, social media, video, websites, brochures, proposal decks, offline activation, and lead-generation funnels.
• Provided consulting and performance marketing execution for healthcare and chiropractic clinic clients, translating service benefits into patient-friendly messaging and booking-conversion journeys.
• Coordinated clients, agencies, vendors, production partners, media, creative, and account teams to maintain timeline discipline, output quality, and campaign effectiveness.
• Applied AI-assisted workflows to accelerate content ideation, campaign structuring, reporting synthesis, consumer behavior analysis, and competitor research.

Head of Marketing at Van An Phat Trading & Services Co., Ltd (2021-09 – 2022-04)

Managed marketing strategy, campaign operations, and team expansion from 5 to 30 personnel across Digital, Content, Influencer Account, and Media Production.

• Scaled the organization from 5 to 30 personnel and established OKR/KPI management structures for performance marketing and media production teams.
• Coordinated creative, content, media, influencer, and performance workflows under high-pressure timelines while maintaining campaign quality and business outcomes.
• Delivered digital, social, content, Influencer/KOL activation, media production, and performance solutions for Martech, Fintech/Web3, Retail Accessories, Retail Mobile Phone, and Fitness clients.
• Key client: scaled Digital Performance budget from VND 600M to VND 1.3B, helping Diamond Fitness (12 branches) reach VND 16B-24B monthly revenue.

Marketing Manager at S.Tix Coffee (2021-02 – 2021-09)

F&B brand standardization, product/store launch activation, e-commerce growth, franchise support, and marketing team management.

• Standardized brand identity, social channels, and customer-facing communication to support franchise-ready growth and consistent brand expression.
• Supported five store openings within three months and four large-format franchise stores through launch planning, trade marketing, PR-led demand generation, and local activation.
• Launched compliant e-commerce operations and drove approx. 30% monthly online revenue growth through content, performance, and CRM customer activation.

Digital Marketing Specialist -> Digital Marketing Manager at Hoang Phat 360 Mobile Phone Company Limited (2016-06 – 2021-02)

Early product-led retail growth across SEO/SEM, paid media, website, social media, channel development, distributor activation, and team management.

• Progressed from specialist to manager while directly leading website, SEO, Performance Digital Marketing, and Social Media operations.
• Helped drive 160% revenue growth by end-2020 through Facebook Ads, Google Ads, SEO, content, and distributor-led sales programs.
• Grew the fanpage from 10K to 110K organic followers and increased website traffic to 50K monthly visits.

B.A. in Marketing – HUTECH University (2020)

M.A. in Marketing – HUTECH University

Chief Marketing Officer / Professional CMO – PTI Entrepreneur Training School (2022)

Data Analytics Program – MindX Technology School (2024)