Sinh Nguyen

I have > 20 years of experience in Sales ; used to work in the traditional channel ( GT ) accounting for 20 % of the time and 80 % of the operating time in the Supermarket channel ( MT ) . With extensive experience in MT through many positions from Sales Rep , I have achieved many successes at large companies such as Vinamilk / Nutifood / Henkel , most recently DKSH Vietnam Company . The goal is to become an excellent executive and sales executive in the role of MT Channel Sales Manager .

Senior Modern trade Manager - LOF International Dairy Joint Stock Company

(2024-07 - 2025-05)

• Develop annual Annual Operating Plan (AOP)
• Establish Joint Business Plan (JBP) For each customer chain.
• Design trade marketing plans and monthly/quarterly/yearly personnel plans.
• Formulate distribution strategies for each brand/product group
• Achieved 100% distribution/expansion rate in Hypermarkets and 95% in CVS/Minimarts
• Successfully listed 96% of new brands in Q4
• Achieved a 20% business profit margin

Modern Trade Manager - DKSH LIMITED

(2019-01 - 2023-08)

• Sales planning
• Budget management and planning
• Training & management system training , promoting customer debt .
• Agree commercial contracts Coordinate with departments to work with Clients
• Open 100 % full market for Ambipur Fragrance Wax ( PG )
• Durex has been the leading condom brand in MT for 3 consecutive years
• Successfully listed 95 % of De ol brands on the MT channel at the time Translation 2021

Modern Trade Manager - RITA VO COMPANY LIMITED

(2017-07 - 2018-12)

• Sales Planning Budget management and planning Training & system training Manage and promote customer debt .
• Agree commercial contracts
• Build a quality roasted and ground coffee brand
• Sold In Golf Courses

Key Account Manager - ANGST - TRUONG VINH CO . , LTD

(2014-04 - 2024-10)

• Sales Planning Budget management and planning
• Training & system training
• Manage and promote customer debt .
• Agree commercial contracts
• Distributing 100 % MT nationwide
• Build a professional sales team at low cost

Key Account Manager - HENKEL ADHESIVE TECHNOLOGIES VIETNAM CO . , LTD

(2013-03 - 2014-03)

• Plan CoopMart sales nationwide + All supermarkets belongs to the Western region
• Coordinate with P.MKT to plan promotions , especially promotional programs Shopping skills / Post
• Coaching & training the team Establish relationships with key customers .
• Manage and promote customer debt .
• Build key customers
• Distributing 100 % MT nationwide
• Build a professional sales team at low cost

Key Account Executive - NUTIFOOD NUTRITION FOOD JSC I

(2009-09 - 2013-02)

• Systematic sales planning : Big C , Co.op.
• Combine with the MKT / Trade department to build strategies
• Training and coaching the team
• Balance and use the budget appropriately
• Negotiate sales contract
• Analyze competitor information
• Successfully negotiated a market share lease contract with Coopmart
• Build a professional sales team
• Completion of monthly goals : 1.Sales growth in 2010 compared to 2009 is : 240 % 2.Sales growth in 2011 compared to 2010 is : 160 % 3.Sales growth in 2012 compared to 2011 is : 147 %

Supervise GT channel sales - INTERNATIONAL MINH VIET JSC I

(2007-04 - 2009-08)

• Planning MT system sales
• Combine with the MKT / Trade department to build strategies
• Training and coaching the team
• Balance and use the budget appropriately
• Negotiate sales contract .
• Analyze competitor information
• Deploy & manage sales promotion programs well for the entire sales system
• Well develop coverage , distribution and display throughout the area
• Always achieve and grow monthly sales

VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY ( VINAMILK )

• Responsible for assigned sales & profits
• Make a business plan each month , each quarter , each year .
• Training of sales staff .
• Expand the market and market share of the Company .
• Establish relationships with key customers .
• Distributor management
• Developing the Vinamilk Whole Cream powdered milk brand

Bachelor of Business Administration - Business Administration - University of Economics Ho Chi Minh City I (1999 - 2004)