Thi Hoàng

E-commerce specialist with 5+ years operating MALL Authorized storefronts across Shopee, Lazada, TikTok Shop, and Tiki. Proven track record of owning go-to-market strategy — growing GMV 3x at Tenda Vietnam while collaborating directly with Asia regional HQ, and achieving Top 1 Lazada MALL (Televisions & Videos) at Samtech. Experienced in cross-border brand alignment with China-based HQ and Samsung Vietnam.

Conversational Mandarin

Chinese (HSK 3, advancing to HSK 4).

E-Commerce Executive at Tenda Vietnam (2023-09 – Present)

Networking Devices, IP Camera & Smart Home | Shopee · Lazada · TikTok Shop MALL Authorized

• Developed and owned go-to-market strategy for Vietnam market across Router/Switch, IP Camera, and Smart Home product lines — collaborating daily with Tenda Asia regional category managers and reporting to Asia CEO group; Vietnam among top-performing markets in the Asia region.
• Grew GMV ~3x; delivered 27,000+ orders and ~11–12B VND GMV in 2025; maintained ~2B VND/month GMV on Shopee in 2026.
• Achieved Top 3 Shopee MALL in Networking Devices; Top 1 WiFi Router sub-category; AC6 model ranked Top 1 best-selling router on platform.
• Managed 30+ SKUs across pricing strategy, listing optimisation, and promotional planning; tracked KPIs (GMV, CVR, CTR, ROAS) on weekly and monthly cadence with structured performance reports.
• Operated across Shopee, Lazada, and TikTok Shop; maintained store ratings through proactive customer complaint resolution and order escalation handling.

E-Commerce & Marketing Executive at Samtech Vietnam (2021-04 – 2023-09)

Samsung Authorized Dealer — Lazada MALL (Samsung Điện Tử store)

• Operated Samsung Điện Tử — one of the official Samsung authorized storefronts on Lazada MALL. Reported directly to Samtech CEO and Samsung Vietnam Category Manager.
• Achieved Top 1 Lazada MALL in Televisions & Videos by revenue; recognised as Top 5 best-selling stores in Samsung category; Top 3 in TV products; awarded Trending Store by Lazada Vietnam.
• Coordinated campaign execution with Samsung Vietnam (plan approval, budget allocation, Fanpage & Lazada Vietnam ad support) — bridging brand requirements with local market execution.
• Trained directly by Lazada Vietnam on Sponsored Ads and store operations; independently managed and optimised paid campaigns with full ROAS accountability.
• Managed full product catalogue: content writing, image editing, promotional pricing, and quarterly sales programmes.
• Freelance (Aug 2022 – Jun 2023): Concurrently managed storefronts and led a small operations team for an electronics retailer across Shopee, Lazada, and Tiki; produced SEO content for multiple clients.

Digital Marketing Executive at Anh An Service Company (2020-02 – 2021-01)

• Managed Lazada store operations, created SEO-optimised content, produced social media assets, designed marketing materials, and supported the organisation of brand conferences and events.

SEO Content Writer at Web MTP (2021 – 2022)

Internship

• Produced SEO-optimised articles to improve organic search rankings for client websites across multiple industries.

Associate Degree in Business Administration – Ho Chi Minh City College of Economics (2017 – 2021)