E-Commerce Executive at Tenda Vietnam (2023-09 – Present)
Networking Devices, IP Camera & Smart Home | Shopee · Lazada · TikTok Shop MALL Authorized
- Developed and owned go-to-market strategy for Vietnam market across Router/Switch, IP Camera, and Smart Home product lines — collaborating daily with Tenda Asia regional category managers and reporting to Asia CEO group; Vietnam among top-performing markets in the Asia region.
- Grew GMV ~3x; delivered 27,000+ orders and ~11–12B VND GMV in 2025; maintained ~2B VND/month GMV on Shopee in 2026.
- Achieved Top 3 Shopee MALL in Networking Devices; Top 1 WiFi Router sub-category; AC6 model ranked Top 1 best-selling router on platform.
- Managed 30+ SKUs across pricing strategy, listing optimisation, and promotional planning; tracked KPIs (GMV, CVR, CTR, ROAS) on weekly and monthly cadence with structured performance reports.
- Operated across Shopee, Lazada, and TikTok Shop; maintained store ratings through proactive customer complaint resolution and order escalation handling.
E-Commerce & Marketing Executive at Samtech Vietnam (2021-04 – 2023-09)
Samsung Authorized Dealer — Lazada MALL (Samsung Điện Tử store)
- Operated Samsung Điện Tử — one of the official Samsung authorized storefronts on Lazada MALL. Reported directly to Samtech CEO and Samsung Vietnam Category Manager.
- Achieved Top 1 Lazada MALL in Televisions & Videos by revenue; recognised as Top 5 best-selling stores in Samsung category; Top 3 in TV products; awarded Trending Store by Lazada Vietnam.
- Coordinated campaign execution with Samsung Vietnam (plan approval, budget allocation, Fanpage & Lazada Vietnam ad support) — bridging brand requirements with local market execution.
- Trained directly by Lazada Vietnam on Sponsored Ads and store operations; independently managed and optimised paid campaigns with full ROAS accountability.
- Managed full product catalogue: content writing, image editing, promotional pricing, and quarterly sales programmes.
- Freelance (Aug 2022 – Jun 2023): Concurrently managed storefronts and led a small operations team for an electronics retailer across Shopee, Lazada, and Tiki; produced SEO content for multiple clients.
Digital Marketing Executive at Anh An Service Company (2020-02 – 2021-01)
- Managed Lazada store operations, created SEO-optimised content, produced social media assets, designed marketing materials, and supported the organisation of brand conferences and events.
SEO Content Writer at Web MTP (2021 – 2022)
Internship
- Produced SEO-optimised articles to improve organic search rankings for client websites across multiple industries.
