Abigail Crowder Lubbee

I am an accomplished Corporate Communications Specialist with over 15 years' experience in strategic communications, marketing and stakeholder engagement mainly within the healthcare and corporate sectors. My skills include developing and executing communication strategies, managing multi-channel campaigns and maintaining brand consistency across digital and print platforms. Adept at collaborating with diverse teams and partners to deliver impactful, audience-focused messaging that supports organisational objectives.

My peers and colleagues often recognise my attention to detail, creativity and a passion for clear, effective communication that fosters engagement and understanding. With a strong interest in healthcare, research, policy and public health promotion, my services are available immediately for part-time, full-time, hybrid or remote roles, with limited willingness to relocate.

Communications Specialist at Momentum Health, a division of Momentum Group (2019-12 – 2025-09)

Developed and implemented strategic communication plans supporting healthcare initiatives and data-driven decision-making. Managed multi-channel communications, ensuring accuracy, clarity, and brand consistency across digital and print platforms. Collaborating with internal teams, healthcare professionals, and external partners, I delivered tailored messaging to enhance stakeholder understanding and engagement.

I evaluated campaign outcomes, applied insights for continuous improvement, and leveraged digital tools and CMS platforms to optimise information delivery. With experience in budget management, supplier co-ordination, and communication quality control, I consistently produced effective, evidence-based communications within regulated healthcare environments.

Communications Specialist at Liberty Health, a division of Liberty Holdings (2017-09 – 2018-01)

In the healthcare insurance sector, I developed and implemented internal and external communication strategies across multiple platforms to enhance stakeholder engagement and brand visibility. I co-ordinated the creation, translation, and distribution of marketing and corporate materials while ensuring alignment with communication policies and identity standards. Acting as the central contact for communications, I managed approvals, media relations and public relations (PR) agency partnerships to maintain reputation and message consistency.

I also produced reports, publications, and press content, supported stakeholder events, and monitored communication trends to inform strategy and strengthen organisational impact.

Marketing Co-ordinator at Novus Holdings, formerly Paarl Media (2017-05 – 2017-08)

Developed and executed marketing plans across digital and traditional platforms, managing advertising, branding, and partnerships while overseeing budgets and using digital tools to enhance engagement, visibility, and sales growth.

Transcriptionist at Way With Words (2016-09 – 2017-04)

Transcribe interviews between healthcare workers and community members for Australian healthcare organisations and/or departments.

Communications Manager at Metropolitan Health (2011-10 – 2016-08)

In a managed healthcare environment, I oversaw the end-to-end production of all communications, ensuring quality, compliance, and adherence to service level agreements (SLAs). I managed budgets, co-ordinated resources, and maintained strong relationships with clients, suppliers, and external partners to ensure effective communication delivery. My role included providing final approval for all outgoing communication to medical scheme members and healthcare providers, and guiding external suppliers—such as printers, agencies, and designers—on creative direction, pricing, and quality control.

I was actively involved in major projects including system correspondence migrations, company rebranding, POPI Act compliance, and the development of digital platforms such as member portals. I also contributed to clinical communication projects like the publication of HIV clinical guidelines for doctors. This role strengthened my expertise in healthcare communication strategy, stakeholder management and the integration of technology-driven communication solutions within a regulated industry.

Communications Officer at Metropolitan Health (2007-07 – 2011-09)

I delivered specialist writing, editing, and language services to produce high-quality, compliant communications for multiple medical schemes. I managed projects from concept to completion, coordinating with stakeholders, suppliers, and designers to ensure brand consistency and adherence to service standards. My work included proofreading, copywriting, translation, and overseeing design, printing, and digital publication of materials for members and healthcare providers.

I maintained website and intranet content, supported system migrations, rebranding, and POPI Act compliance, and improved communication processes. This role strengthened my expertise in healthcare communication, project coordination, and the delivery of accurate, effective information across multiple platforms.

Legal typist and transcriptionist at Exigent Group UK (2006-08 – 2007-06)

Copy typing and transcribing legal documentation including letters, case statements, property valuation summaries, attendance notes, briefs to counsel, medical notes, witness statements and related tasks for legal and business services for Australian and UK-based clients.

Consultant events co-ordinator at City of Cape Town (2005-11 – 2006-07)

Co-ordinating mayoral and community events, managing budgets and supporting municipal communications and marketing initiatives.

English tutor for Public Relations at Cape Peninsula University of Technology (2005-01 – 2005-11)

Reviewing assignments of students for the lecturer and marking up suggestions or errors in pencil.

Student assistant intern at City of Cape Town (2003-12 – 2005-01)

Internship to gain hands-on experience in PR, event co-ordination, media relations, communications, research and content management.

Co-editor at Cape Technikon (2003-08 – 2003-11)

Copywriting, content review, basic design, typesetting and photography for the Management faculty in-house journal.

Certificate Programme in Business Analysis – Faculty Training Institute (FTI) (2017-03 – 2017-07)

B-Tech in Public Relations Management – Cape Peninsula University of Technology (2005-01 – 2005-12)

National Diploma in Public Relations – Cape Technikon (2002-01 – 2004-12)

National Senior Certificate / Matric – Eben Dönges High School (1997-01 – 2001-12)