Marketing Manager - Blaauwberg Beach Hotel
(2023-02)
- Create and implement marketing plans to attract guests.
- Ensure consistent branding across all channels and materials.
- Manage online presence, including social media, SEO, and website content.
- Analyse market trends and competitor activity to identify opportunities.
- Plan and execute promotional campaigns and special offers.
- Work with other departments (sales, events, and operations) to align marketing efforts.
- Foster relationships with guests through loyalty programs and personalised communications.
- Update and maintain website content, ensuring it is current and user-friendly.
- Prepare regular reports on digital marketing performance and present findings to the marketing team.
- Spokesperson for Blaauwberg Beach Hotel during its Best of the Cape Award win, leading media communication and brand positioning.
- Built strong relationships with key influencers, journalists, and lifestyle media to drive consistent coverage.
- Led the marketing and storytelling strategy for the hotel's award campaign, boosting brand visibility and engagement.
- Managed and executed press and influencer engagements aligned with core brand objectives.
- Experienced MC for private and corporate events, including luxury weddings, showcasing strong presence and audience engagement skills.
- Confident brand representative with a natural ability to connect authentically in live and media-facing environments.
Digital Marketing Coordinator - Creative Coffee Marketing Agency
(2019-03 - 2019-09)
- Develop engaging digital content for websites, blogs, and social media platforms.
- Manage and schedule posts, interact with followers, and analyse engagement metrics.
- Implement SEO strategies to improve website visibility and search rankings.
- Monitor and analyse website traffic and campaign performance using tools like Google Analytics.
- Assist in managing pay-per-click (PPC) campaigns and social media ads.
- Conduct research to identify trends and insights for better targeting and strategy development.
- Work closely with designers and other team members to ensure cohesive branding.
Recruitment Officer - Afrika Tikkun Mfuleni (NGO)
(2021-12 - 2023-01)
- Assisted with screening and selection of candidates for skills training and placement.
- Coordinated all recruitment initiatives and project sourcing.
- Assist Supervisor with recruitment admin on special projects.
- Ensure quality CVs and service is delivered for all projects.
- Ensure quality assurance on data loaded on database system.
- Ensure deployment of best caliber candidates is made to suit the client's needs
Marketing Coordinator - Radisson Blu Hotel & Residence
(2017-02 - 2018-11)
- Create and implement marketing plans to attract guests.
- Ensure consistent branding across all channels and materials.
- Manage online presence, including social media, SEO, and website content.
- Analyse market trends and competitor activity to identify opportunities.
- Work with other departments (sales, events, and operations) to align marketing efforts.
- Foster relationships with guests through loyalty programs and personalised communications.
- Prepare regular reports on digital marketing performance and present findings to the marketing team.
Marketing & Public Relations officer - Azibuyemasizweni consulting agency
(2016-04 - 2017-01)
- Create and implement effective marketing plans to promote the organization's brand and services.
- Build and maintain relationships with media, stakeholders, and the public to enhance the organization's reputation.
- Write press releases, articles, and promotional materials to communicate key messages and campaigns.
- Oversee social media accounts, create engaging content, and respond to audience inquiries.
- Track the effectiveness of marketing and PR campaigns, providing regular reports and insights.
- Develop and implement communication strategies for managing crises or negative publicity.
- Work with other departments to align marketing and PR efforts with overall business objectives.
