Alwyn Madurai

Driven marketing and sales professional with a strong commercial mindset and a flair for storytelling. Experienced in driving growth through strategic marketing initiatives, relationship led sales and customer centric campaigns that will convert attention into sales. I am able to bridge the gap between creative vision and business objectives. I like to be proactive and I am restlessly focused in fast paced environments.

Business Development Officer at Schmidhauser Electrical PTY LTD (2012-01 – 2016-12)

• Identified and pursued new partnership opportunities, resulting in the Establishment of key alliances with industry leaders and expansion of the client base.
• Successfully negotiated and closed high-value contracts with major clients, contributing to an increase in sales revenue within the first year.
• Led teams to launch a new business increasing and recognising us as a key player in the industry.
• Developed and executed successful strategies to expand the company's client

Marketing & Sales Operation Lead at Black Electrical PTY LTD (2016-01 – 2018-12)

• Developed and executed integrated marketing and sales strategies aligned with business growth
• Drove led generation through digital marketing, brand positioning and targeted campaigns
• Built and maintained strong client relations to support rentention and long term relations
• Collaborated with internal and external sales to align marketing activities and sales priorities and customer needs
• Represented the brand professionally across client interations, social media and stakeholder engagments

Snr Manager Sales & Marketing at Envirolec PTY LTD (2018-01 – 2022-12)

• Successfully oversaw daily operations of the company, ensuring smooth workflow and efficient utilization of resources.
• Developed and implemented strategic plans to increase sales and improve profitability, resulting in growth in revenue
• Built and maintained strong client relations to support retention and long term relations
• Represented the brand professionally across client interactions, social media and stakeholder engagements

Marketing Manager at Swan Electrical (2022-01 – 2023-12)

• Organize and manage a social media campaigns utilizing Facebook, Linkedin and other social media platforms for new customer acquisition.
• Manage website representation, functionality, and SEO optimization.
• Post marketing content on business pages.
• Create and regularly update content designer using a variety of technologies and platforms.
• Execute daily, weekly, and monthly postings on Instagram to promote product segments and generate sales.
• Proofread and edit existing official marketing materials.
• Develop and maintain online marketing strategies using Facebook.
• Prepare proposals and PowerPoint sales presentations for meeting and exhibitions.
• Create and prepare PowerPoint sales and client presentations in addition to preparing for internal/external company meetings and training sessions.
• Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are inline with brand standards.

Sales Representative at ARB Electrical Wholesalers (2023-01 – Present)

• Identify and prospect potential customers
• Generate new business leads through calls, emails, networking, and referrals
• Present and demonstrate products or services to customers
• Understand customer needs and recommend suitable solutions
• Prepare and deliver sales proposals, quotes, and contracts
• Coordinate with marketing, customer service, and operations teams
• Provide customer feedback to internal teams for product improvement
• Participate in sales meetings, training sessions, and strategy discussions

– Midrand High School (2004-12)