Ayanda Ngidi
General Manager • Certified Commercial Sales Executive • Business Development
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About
Commercially astute, results-oriented executive with more than 20 years of leadership experience driving sustainable growth across the heavy commercial vehicle, construction equipment, capital equipment, fleet management, and plant hire industries. Proven track record in general management, commercial strategy, P&L accountability, sales leadership, government procurement, and fleet and asset management. Recognised for transforming commercial operations, building high-performing teams, and delivering measurable improvements in profitability, operational performance, and market share.
Experience
General Manager - IBE Plant Hire
(2014-01)
Provide executive leadership across the commercial, operational, financial, and strategic functions of the business, driving sustainable growth, profitability, and customer satisfaction.
- Lead business strategy, annual planning, and P&L performance across the organisation
- Direct fleet acquisition, replacement strategy, and utilisation to maximise asset performance
- Manage strategic supplier and customer relationships, negotiating key commercial agreements
- Built a culture of accountability, customer service, and operational excellence, strengthening long-term customer retention
Caterpillar Certified Sales Professional (Public Sector) - Barloworld Equipment
(2009-01 - 2013-12)
Led strategic public sector business development across municipalities, provincial departments, and state-owned entities throughout KwaZulu-Natal.
- Managed government tender preparation, submissions, and commercial proposals
- Delivered Total Cost of Ownership (TCO) presentations and equipment financing solutions
- Built long-term relationships with public sector stakeholders, supporting major infrastructure projects
New Truck Sales Executive - Mitsubishi FUSO (NMI-DSM)
(2008-01 - 2009-12)
- Developed new commercial vehicle business and managed fleet customers across KwaZulu-Natal
- Coordinated vehicle finance, product demonstrations, delivery, and after-sales support
New Truck Sales Executive - UD Trucks (CMH Commercial)
(2006-01 - 2008-12)
- Generated new commercial vehicle business with transport and logistics customers
- Managed commercial negotiations, sales administration, and consistent target achievement
Education
National Senior Certificate - Eastwood Secondary School (2002-12)
