Cape Town, City of Cape TownMember since 5 December 2025
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About
Strategic and growth-focused Commercial Executive Leader with 25+ years of international experience driving commercial excellence, revenue expansion, and high-impact sales performance across Africa and The Middle East. Recognized for building trusted and authentic client relationships at C level, cross-sales, and leading cross-functional alignment between industrial business practices, sales, marketing to accelerate pipe growth, and achieve higher wins in a complex environment. A forward-thinking leader with deep industry insight, and passion for leverage technology to drive sustainable growth.
Experience
CORE COMPETENCIES
• Sales Leadership and Geographic Expansion Strategy Middle East & Africa
Client Engagement and Relationship Management, Account Growth, Amplify & Retention
Partner & Ecosystem Development PPP, Government to Private sector
Market & Territory Planning, Research and Advisory Consulting expert
Forecasting & Pipeline Management, CRM reporting
Education
EDUCATION
Bachelor of Science (Hons), University of Lund, Sweden (1985–1989)
Marketing Diploma, Nicolaiskolan, Helsingborg, Sweden (1980–1981)
University of Defense (Distance) – Defense, Space, NATO Studies (2025 – Ongoing)
LANGUAGES
Swedish (native) | English / Danish / Norwegian (bilingual) | Afrikaans (basic) | Gulf Arabic (greetings)
