
Managing Director | Chief Executive | Commercial Growth Leader
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Commercially driven Managing Director and Chartered Accountant with 29 years of senior leadership experience across manufacturing, FMCG, chemicals, wholesale, distribution (B2B/B2C), retail, and e-commerce. Proven track record in building, scaling, and transforming businesses through strong strategic leadership, operational execution, and disciplined financial management. Extensive experience in international sourcing and supplier management across Asia (China in particular), Europe, North America, Africa and Australia, developing global supply chains and bringing new consumer products to market.
Entrepreneurial executive who has founded, grown, and successfully exited multiple businesses. Experienced in acquisitions, business restructuring, market expansion, and brand development. Combines strong commercial instinct with rigorous financial discipline developed through a CA(SA) background.
Particularly effective in businesses undergoing growth, restructuring or transformation phases, with a hands-on leadership style focused on building teams, strengthening operational performance, and delivering sustainable profitability and cash flow.
Founder & Business Advisor at GF BUSINESS ADVISORS (2023-01 – Present)
Established a strategic advisory practice providing leadership, restructuring and growth support to SMEs across consumer goods, retail, hospitality and agricultural sectors.
Shareholder & Managing Director at PET BRANDS (PTY) LTD (2017-01 – 2023-12)
Co-founded and led a consumer products import, repackaging and distribution business supplying licensed and private label pet and veterinary products to wholesalers, retailers, and veterinary practices across Southern Africa. The business sourced products internationally across five continents and grew to R65M annual revenue with 42 employees.
Managing Director & Shareholder at PETMAN HOLDINGS (PTY) LTD – PET MASTERS (2017-01 – 2021-12)
Co-founded a retail group focused on the acquisition and growth of specialist pet retail stores. Led the acquisition and integration of 12 stores and development of 2 new outlets, growing the business to R100M annual revenue with 68 employees.
Managing Director (Post-Acquisition) at MARLTONS PETS AND PRODUCTS (PTY) LTD (2013-01 – 2017-12)
Retained as Managing Director following the acquisition by Ascendis Health. Achieved annual revenue growth from R205M to R340M during this 5-year period.
Managing Director / Shareholder at MARLTONS PETS AND PRODUCTS (PTY) LTD (2005-01 – 2013-12)
Led the transformation of the business into a leading pet product manufacturer and distributor in Southern Africa.
Group Risk Manager at OCEANA LIMITED (2004-01 – 2005-12)
Reported to the Group Finance Director of this listed international fishing and food processing group. Led the internal audit function and developed enterprise risk management frameworks across multiple operating divisions.
Financial Manager/Director at THE LUBRIZOL CORPORATION (NYSE Listed) (1997-01 – 2004-12)
Led the South African financial function for this global specialty chemicals manufacturer, reporting to US headquarters in Cleveland, Ohio.
Audit Manager – Botswana at DELOITTE & TOUCHE (1994-01 – 1997-12)
Led audit teams servicing listed and privately owned businesses across multiple sectors.
Articled Clerk – Durban at DELOITTE & TOUCHE (1991-01 – 1994-12)
Led audit teams servicing listed and privately owned businesses across multiple sectors.
Chartered Accountant in Accounting – South African Institute of Chartered Accountants
MBA Study Programme in Business Administration – Johns Hopkins University
B.Compt Honours in Commerce – UNISA
Bachelor of Commerce in Accounting – University of Natal