Claudia

Marketing and communications professional with 4+ years of experience in both agency and corporate environments. I'm experienced in developing and delivering campaigns aligned with business objectives, with strengths in account management, marketing strategy, internal comms and integrated through-the-line campaigns.

Business support specialist at First National Bank (2024-04 – Present)

Responsible for driving integrated marketing campaigns that support sales enablement and strengthen brand communication. This includes planning and executing the campaigns across BTL, digital, and direct marketing channels.

• Manage day-to-day campaign delivery across multiple stakeholders, maintaining timelines and clear communication to ensure on-brief execution.
• Collaborating with product, marketing, and sales teams to translate product features and USPs into compelling, client-facing marketing messages.
• Contribute to creative pow wow sessions that shape campaign direction.

Insights analyst/Account executive at Grid Worldwide (2022-04 – 2024-03)

Managed multiple accounts as a key point of contact, ensuring deliverables were executed on time. We specialised in ATL campaigns from ideation through to production. Accounts worked on varied from financial services, telecommunications, fashion and streaming services.

• Developed and executed integrated ATL campaign concepts in collaboration with client and agency teams.
• Compiled and presented weekly and monthly reports on brand's social media performance.
• Analysed trends and data to develop insights and actionable strategies.
• Utilised social listening and data tools (Meltwater and Sprout social) to inform digital reporting.

BA in Strategic brand communications degree in Strategic brand communications – Vega School

Higher certificate in brand building practice in Brand building practice – Vega School