Cynthia Mothibe

15+ years driving impactful CSR, brand, and marketing initiatives.

Pioneered

Tsebo's Level 1 B-BBEE status for 4 years, exceeding ESD and SED targets, investing R4.2 million in 28 socio-economic initiatives. Led rebranding from Tsebo Outsourcing to Tsebo Solutions Group, amplifying national presence and driving supplier development. Exceptional procurement recognition results, exceeding targets with 135% achievement across BEE Expenditure, B-BBEE Expenditure, and BDC Expenditure.

Proven track record of driving transformation, empowering 10,933 employees and 809 local suppliers through targeted initiatives.

Career progression: Marketing Intern to Group CSR Manager, with a National Diploma in Marketing Management (UJ) and Middle Management Development Programme (GIBS).

Group Corporate Social Responsibility Manager at Tsebo Solutions Group (2019-08 – 2024-09)

Head of the Group's Corporate Social Responsibility, Enterprise & Supplier Development (ESD) and Socio-Economic Development (SED) strategy.

• Headed the Group's CSR, ESD, and SED strategy, driving meaningful impact in communities.
• Pioneered initiatives that secured Level 1 B-BBEE status for four consecutive years, showcasing expertise in ESD and SED scorecard achievement.
• Spearheaded 28 socio-economic development initiatives, investing R4.2 million in communities in 2023 alone
• Played a key role in the Tsebo Phakiso Programme, empowering local suppliers, creating jobs, and fostering economic inclusion.
• Delivered exceptional procurement recognition results, exceeding targets with 135% achievement across BEE Expenditure, B-BBEE Expenditure, and BDC Expenditure
• Made a tangible difference in the lives of 10,933 local employees, 809 certified local suppliers, and 4,459 individuals through targeted training and development programs.

Group Brand Coordinator at Tsebo Solutions Group (2015-05 – 2019-07)

Protected the Group's brand identity and corporate image across all business divisions and ensured compliance.

• Played a key role in rebranding the business from Tsebo Outsourcing Group to Tsebo Solutions Group.
• Coordinated the rollout of new branding nationally, supervising temporary teams responsible for replacing branded assets.
• Organised and managed flagship corporate events including Mining Indaba, HASA, SABISA, SAHISA.
• Appointed to act for the Group CSR Manager, leading to promotion into the role.
• Received two CEO Choice Awards for outstanding contribution to building Tsebo Group's reputation for excellence and professionalism.
• Selected for the GIBS Middle Management Development Programme (NQF 7).

Marketing Administrator at Tsebo Solutions Group (2012-07 – 2015-04)

Marketing administration and departmental coordination for the Group Marketing team.

• Coordinated national marketing campaigns, managing suppliers, agencies, and event partners, while supporting the Marketing Director as executive assistant.
• Promoted to Group Brand Coordinator.

Marketing Coordinator at Avis Rent a Car (2011-10 – 2012-06)

Executive meeting coordination, marketing administration and centralised handling of departmental enquiries for the marketing functions.

Marketing Assistant at LG Electronics South Africa (2010-07 – 2011-06)

Supported national brand marketing and ensured compliance with corporate brand identity.

• National advertising campaigns, celebrity ambassador activations and corporate brand identity compliance across LG Electronics South Africa.

Marketing Intern at LG Electronics South Africa (2008-10 – 2010-06)

Practical experience in marketing, public relations, media buying and market research.

• Top graduate selected for internship, and subsequently promoted to Marketing Assistant.

Middle Management Development Programme – Gordon Institute of Business Science (GIBS) (2016 – 2016)

National Diploma in Marketing Management – University of Johannesburg (2008 – 2008)

National Senior Certificate – Nkumbulo Comprehensive School (2005 – 2005)