David Moore

A results-driven senior executive leader with over twenty years of management and leadership experience transforming and optimizing multichannel business operations and performance across national and international markets. Demonstrated expertise in strategic planning, revenue growth, operational efficiency, and cross-functional team leadership. Proven track record of successfully navigating market disruptions, building high-performance teams, fostering strategic partnerships, developing innovative solutions to complex business challenges and driving profitability while maintaining exceptional operational and customer experience standards.

Founder & CEO at Phoenix Consulting & Advisory (2021-08 – Present)

Specializing in business strategy, brand positioning, revenue optimization, and leadership development, I help businesses and individuals achieve transformational growth by equipping them with the tools and knowledge to scale, maximize profitability, and build long-term brand authority.

• Led the strategy and business plan development for an international organization, aligning global objectives with local market dynamics.
• Advised a prominent entrepreneur and investor, Vinny Lingham (known for his role on Shark Tank South Africa) on a multi-million-rand business expansion project.
• Developed a private label luxury lifestyle brand, overseeing brand strategy, market analysis, financial planning, product design, and customer experience.

Head of Retail & Wholesale Operations at The Landmark Group (2019-06 – 2020-07)

Led the retail and wholesale operations for the largest footwear and accessories retailer in the Middle East, overseeing multi-market expansion, strategic planning, operational efficiency, and revenue growth.

• Drove revenue growth and market expansion, managing a large international portfolio (UAE, Qatar and Oman) with full P&L responsibility.
• Developed and executed strategic initiatives, optimizing supply chain, inventory management, and logistics.
• Led cross-functional teams to enhance brand presence, product strategies, and promotional campaigns.
• Built a high-performing leadership team, fostering a customer-centric culture and operational excellence.

Business Development & Operations Manager at Ali Bin Ali (2018-09 – 2019-06)

Oversaw luxury retail expansion across multiple brands, managing store development, operations setup, marketing, and commercial activities. Responsible for the following brands - Galeries Lafayette, Dennis Basso, Philip Plein, 100% Capri, Hadoro, Henry Jacques, Ermanno Scervimo, Joseph, Vakko and Alberto Faretti.

• Managed store openings and fit-outs, handling lease negotiations, contract approvals, and vendor management.
• Optimized brand performance, ensuring retail execution aligned with global luxury brand standards.
• Implemented financial planning strategies, managing budgets, forecasts, and profitability targets.

Business & Brand Director at Alyasra Fashion (2016-07 – 2018-09)

Originally joined as National Retail Operations Manager before stepping into the Business & Brand Director role, leading brand strategy, market expansion, and operational excellence across a multi-brand premium and luxury portfolio. Responsible for the following brands - Jimmy Choo, MaxMara, MaxMara Weekend, Kenzo, Marina Rinaldi, Twin-Set, Liu-Jo, Max&Co, Marella, Gerard Darel, Weill, Petit Bateau and Underline.

• Led strategic planning, financial performance, and regional growth for high-profile fashion brands.
• Optimized retail operations, ensuring alignment with global brand standards and regional market conditions.
• Drove profitability and market positioning, managing P&L, budgeting, and commercial planning.
• Expanded market presence, overseeing store openings, lease negotiations, and sales performance strategies.
• Led multi-functional teams, fostering leadership excellence, continous learning, and brand alignment.

Operations Services Manager (MENA) at The Alshaya Group (2014-01 – 2016-06)

Played a pivotal role in optimizing multi-market retail performance across ten countries, working closely with senior leadership to drive strategy, execution, and operational excellence. My focus was on data-driven insights, performance optimization, and strategy implementation to enhance efficiency, operational standards, market penetration, and revenue generation across all regions. Markets responsible for - KSA, UAE, Kuwait, Qatar, Oman, Bahrain, Lebanon, Iraq, Egypt and Morocco.

• Developed and executed weekly strategic communications for the entire retail organization, ensuring alignment across business functions and store teams. These directives guided store execution, merchandising, promotional campaigns, and customer engagement strategies.
• Led market-wide training initiatives in collaboration with senior operations managers and retail directors. Conducted in-depth sales skills, product knowledge, and operational excellence workshops, ensuring best practices were implemented across all territories.
• Spearheaded a comprehensive market localization project, analyzing macroeconomic trends, customer psychographics, and cultural dynamics in key regions including Kuwait, KSA, UAE, and Qatar. This project enabled data-driven localization of product assortment, marketing messaging, and customer engagement strategies.
• Partnered with senior retail leaders to conduct multi-site operational audits across various markets, ensuring adherence to brand and operational standards, identifying growth opportunities, and implementing tailored action plans to optimize sales and customer experience.

Senior Operations Manager at The Foschini Group (2006-10 – 2014-12)

Managed multi-site retail operations, driving profitability and operational excellence across 33 stores. Responsible for the following brands - American Swiss, Sterns and Matrix.

• Led process improvements, enhancing customer experience and store performance.
• Implemented sales growth strategies, leveraging data analytics and KPI-driven decision-making.
• Developed high-performing teams, focusing on leadership, sales training, and customer engagement.

General Manager at Virgin Active (2003-04 – 2006-10)

I was responsible for overseeing club operations, member experience, and revenue growth while ensuring the highest standards of service and operational excellence. I led multi-functional teams, driving strategic initiatives to enhance membership engagement, retention, and overall business performance.

• Led the operational and financial management of a high-performing health club (6000 members), overseeing membership growth, cost control, and service excellence.
• Developed and executed member engagement strategies, enhancing customer satisfaction and long-term retention.
• Optimized operational efficiency, ensuring seamless club operations, compliance, and staff training.
• Implemented team development programs, fostering a high-performance culture and leadership growth.

Senior Sales & Marketing Manager at Virgin Active (2000-02 – 2003-04)

I was responsible for driving membership growth, revenue generation, and brand visibility within my region. I led sales teams and local marketing initiatives to attract new members, enhance engagement, and ensure a superior customer experience.

• Drove membership acquisition and revenue growth, implementing high-impact sales strategies that exceeded targets.
• Developed and executed localized marketing campaigns, increasing brand awareness and lead generation in the community.
• Led high-performance sales teams, providing coaching, performance analysis, and strategic direction to maximize conversions.
• Optimized member engagement and retention strategies, creating personalized marketing approaches that strengthened brand loyalty.

Grade 12 / Matric – Hudson Park High School (1990 – 1996)

Bachelor of Science in Computer Science & Chemistry – Rhodes University (1997 – 1999)