Jeffrey K.

Senior creative professional with 25+ years shaping digital design, brand systems, motion media, and multi-channel campaign assets across corporate, education, agency, and entrepreneurial environments. Career has evolved from hands-on design execution into creative leadership, cross-functional collaboration, process optimisation, and brand governance at scale. Brings the craft of a designer, the strategic thinking of a marketer, and the systems mindset of a digital product builder.

Recognised for strengthening brand ecosystems, elevating creative standards, and building sustainable workflows inside complex organisations. Known for mentoring teams, translating strategic objectives into visual narratives, and delivering executional excellence across digital, motion, print, event, and social channels.

Digital and Social Media Manager at Ericsson EMEA (2023-08 – 2025-12)

• Delivered multi-channel campaign creative across Africa, Europe, and the Middle East, ensuring brand alignment and design quality assurance across partner agencies and global stakeholders.
• Produced motion graphics, video edits, digital ads, event screen content, and executive-grade presentations.
• Built brand-compliant systems and scalable content toolkits to enable emerging markets and first-time agencies, improving consistency, speed, and regional autonomy.
• Created executive social content to support leadership positioning and thought leadership initiatives.
• Developed and presented internal training on Social Media, Brand and Graphic Design

Digital Content Manager – Campaigns at Ericsson MEA (2020-05 – 2023-07)

• Owned creative production for pan-MEA campaigns across social, paid media, email campaigns, and events, collaborating with regional and global teams to localize campaigns at scale.
• Rebuilt presentations, pitch decks, and infographics to ensure global brand compliance.
• Provided on-site visual activation support for international events and developed internal communications series to boost visibility of marketing initiatives.
• Worked with teams to edit or oversee development of videos for events and social media activation's
• Developed and presented internal training on Brand topics

Brand Activation & Digital Designer at Ericsson SSA/MEA (via Reel 2 Real Agency) (2014-05 – 2020-04)

• Led brand execution across print, digital, internal communications, and events.
• Produced 2D/3D animations, screen content, branded presentations, and campaign collateral, designing both internal and external-facing assets.
• Provided consultancy on brand compliance and creative governance for distributed teams.

Graphic & Digital Designer at Tshwane University of Technology (2005-10 – 2009-12)

• Designed UI, e-learning materials, and interactive digital educational experiences, producing 2D/3D animations, video graphics, CD learning interfaces, and course assets.
• Collaborated with academics to translate complex content into engaging, accessible digital learning experiences.

Graphic Illustrator at J.A.Signs (2004-08 – 2005-08)

• Handled graphic design production for clients, including print, vinyl and other marketing materials ensuring that all artwork is brand-compliant.
• Retracing of raster images to high quality vectors for cutting in vinyl or as positives for silk-screening or Litho printing.
• Photo enhancement, editing and cleanup.
• Working with clients or the manager to ensure end product is built according to the clients needs, this included dealing with customers and implementing any changes or comments from the feedback.

Graphic Illustrator / Web Site Designer at InfoFX (2004-04 – 2004-07)

• Provided web design and front-end support, creating website layouts, graphics, and user flow aligned to client needs and branding.
• Designed full site look and feel (Design System), including logos when required, and optimized client-supplied assets for web. Produced HTML page layouts and updates, working closely with developers to ensure UI graphics supported dynamic content.
• Managed client communication, gathered requirements, and advised on site structure and modular add-ons such as newsletters.

Bachelor of Arts in Creative Brand Communication (Multimedia) – VEGA School of Brand Leadership (2013)

Diploma in Software Support (with Distinction in Networking) – Damelin (1997)

Certification in Leadership Core Curriculum Certification – Ericsson (2025)

Certification in AI & Leadership Certifications – Ericsson (2025)