Jonathan Masuka

Marketing and growth leader with 10+ years driving commercial results across multi-brand portfolios. Owned marketing strategy, digital channels, paid media, brand presence and creative output for 15+ businesses inside a R15 billion private equity group (automotive, hospitality, retail, leisure, agriculture and real estate). Partnered directly with the CEO on commercial priorities and supported initiatives that secured R30 million in investment funding.

Delivered clear gains in occupancy, utilisation, visitor traffic, local search and e-commerce. Brings full-cycle film and content production experience (pre-production, scriptwriting, shooting and post-production) alongside strong paid media and creative skills. Ready for Head of Marketing, Marketing Director, senior growth or creative leadership roles.

Open to remote and hybrid work.

Product Photographer & Creative Specialist at Hirt & Carter – Silo (2024-01 – Present)

• Produce 10,000+ commercial product images annually for digital marketing, e-commerce and brand campaigns for major retailers including Pick n Pay, Checkers, Makro and Game.
• Lead full creative production: set design, lighting, capture and editing using Adobe Photoshop, Lightroom, Capture One and Canva. Support video work with Premiere Pro and After Effects.
• Deliver food, alcohol and modelling shoots under tight brand guidelines, creating the visual assets that support marketing and commercial performance.

Senior Digital Marketing Manager at Sampada Private Equity (2017-01 – 2024-12)

R15 Billion Portfolio. Owned marketing strategy, digital presence, paid media, brand channels and content for 15 brands across automotive, hospitality, retail, leisure, property and commercial sectors. Worked directly with the CEO on commercial priorities and portfolio growth.

• Drove commercial performance: lifted luxury vehicle rental utilisation at Avari Cars to 90–95%, maintained high occupancy at Euphoria Golf & Lifestyle Estate (hotel, spa and conference facilities) and increased visitor traffic 5–6× at the strawberry farm linked to Leeuwenhof Lodge.
• Supported the Presidential Golf Challenge at Euphoria Golf Estate, where the President and other politicians and ministers played on the company's course. Managed marketing and digital support for the event.
• Contributed to retail and property marketing that supported store launches and mall openings across four company-owned shopping centres, helping sustain high occupancy and consistent rental income.
• Led multi-channel campaigns across Meta, TikTok, Google Ads and X. Owned Google Business Profile strategy for multi-location brands to improve local visibility, reviews and customer discovery.
• Partnered on executive digital communications that supported the successful raising of approximately R30 million in investment funding across the R15 billion portfolio.
• Built and managed brand presence across social platforms and grew e-commerce performance using WordPress, Shopify, Ecwid and WooCommerce.

Technical Production Assistant at Flashinglites Studio (2012-01 – 2017-12)

Full-cycle film and content production for corporate and foundation clients. Covered pre-production, scriptwriting support, on-set shooting and post-production editing for video, stills and live-streaming.

• Delivered video, photography and live-streaming for clients including Exxaro (R46.7B–R64.3B market capitalisation), Discovery, Medshield, Kagiso Trust, Makro, Builders Warehouse and the Motsepe Foundation.
• Handled underground photography at Exxaro operations (~4 km below surface). Produced live streaming for Exxaro's awards ceremony with executive interviews and supported Motsepe Foundation / African Fashion International events.
• Managed production workflow from pre-production planning and script support through shooting and post-production editing of long-form content into short promotional assets for meetings, social media and advertising (Premiere Pro and related tools).

Film & Television Production – City Varsity

Certificate in Digital Marketing Skills – Google