Kathleen James

Hi there, I'm Kat, I help businesses increase ROI, consumer value, and long-term brand awareness. I’m a results-driven marketing professional with a strong background in digital strategy, content development, and paid media. With a deep understanding of consumer behavior and data-driven insights, I’ve worked on a variety of projects ranging from SEO and social media campaigns to eBooks, event collateral, and sales enablement materials.

My experience spans both local and international markets, including working with Crocs Africa, where I developed strategies that boosted brand engagement and market presence. My goal is to help clients drive growth through innovative, tailored marketing solutions that connect with audiences and deliver measurable results.

I'm a results-driven Business & Marketing Manager with a proven track record in driving ROI, consumer value, and long-term brand awareness. I’ve successfully managed and optimized campaigns across various industries, including retail, technology, and nonprofit sectors. At SHIFTONE, I led strategy and digital marketing initiatives for high-profile clients like Crocs Africa and Solverminds, driving measurable engagement and growth.

While at Acrylic Marketing, I performed in-depth market research and developed creative strategies that elevated brand positioning and generated significant returns. I also played a key role at Fusion CPA, where I executed an SEO strategy that resulted in a 70% increase in conversions. Throughout my career, I have consistently achieved impactful outcomes, including a 700% increase in conversion rates and a 500% increase in website traffic at iiDENTIFii, using data-driven approaches to optimize marketing operations and lead generation.

Undergrad: BA in Psychology and English

Postgraduate in Marketing Management in the UCT School of Commerce