Keloabetswe Mashigo

Dynamic and innovative Media Creative Director, Social Media Manager, and Content Strategist with experience in entertainment, marketing, and digital storytelling. Skilled in creative direction, campaign strategy, content production, and audience engagement across multiple platforms. Passionate about driving brand growth through authentic storytelling, digital innovation, and visual creativity.

Radio Host / Content Creator at SMU FM 97.1 (2021-01 – Present)

• Produce and host engaging radio content focused on entertainment, lifestyle, and wellness.
• Develop creative campaigns and content strategies to expand digital reach and listener engagement.
• Collaborate with production and marketing teams to align on-air and online brand presence.
• Curate and schedule social media content that boosts visibility and listener participation.
• Lead audience research to identify trends and optimize storytelling formats.

Content Producer – The Invasion Show at TUT FM (2020-01 – 2020-12)

• Created dynamic youth-focused content blending entertainment and information.
• Researched campus trends, student culture, and social issues to guide creative direction.
• Supported scriptwriting, music selection, and interview planning.
• Boosted listener engagement through interactive digital campaigns and cross-platform content.

Intern – Content Production at Massiv Metro (2018-01 – 2018-12)

• Assisted in researching entertainment news and social trends for digital and broadcast platforms.
• Supported show preparation, scripting, and multimedia production.
• Helped manage social media pages and contributed to post scheduling and audience engagement.
• Learned the fundamentals of editing and production tools including Canva, Audacity, and Adobe Premiere.