Nadya Pretorius

Social Media Account Manager and digital marketing professional with 5+ years of experience across agency and in-house environments. Specialises in managing organic and paid social media for multiple client accounts simultaneously across Meta and LinkedIn, combining creative execution with strategic thinking to deliver campaigns that actually connect with audiences. Skilled across the full content lifecycle, from strategy and copywriting to graphic design, visual brand communication, and paid social campaign management.

Comfortable working across both B2B and B2C industries including technology, logistics, healthcare, legal, education, industrial, engineering, retail, and luxury lifestyle, adapting tone, visuals, and approach to suit each brand and its audience. Holds an Advanced Diploma in Digital Marketing (Cum Laude, NQF 7) from Red & Yellow School of Business, and a Meta Digital Marketing Associate certification.

Social Media Account Manager at Starbright Digital Marketing Agency (2024-06 – Present)

Agency Social Media Account Manager acting as the external social media department for clients across retail, industrial, legal, fintech, medical, education, and SaaS sectors.

• Manage B2B and B2C client accounts across multiple industries.
• Manage organic and paid campaigns across Meta and LinkedIn.
• Create branded graphics, videos, and digital campaign assets.
• Write copy and messaging for diverse brands and audiences.
• Paid campaign creation including targeting, budgeting and monitoring.
• AI-assisted content and reporting workflows
• Compile campaign reports and analytics

Marketing Manager at Hoërskool Centurion (2020-01 – 2024-06)

Managed marketing, social media, and branded content for the school across multiple platforms, events, and brand communication.

• Managed digital and social media marketing across multiple platforms.
• Created branded graphics, videos, photography, and marketing content.
• Coordinated marketing campaigns, events, and media communication.
• Managed website updates, content, and UX improvements.
• Developed marketing ideas and content strategies to support engagement.

Marketing & Student Recruiter at Akademia (2018-01 – 2020-12)

Supported student recruitment, marketing, and administrative functions, presentations, CRM management, and social media content planning.

• Supported student recruitment and customer engagement initiatives.
• Managed administrative tasks, inquiries, and data collection.
• Maintained CRM systems and student information records.
• Assisted with presentations and marketing communication.
• Contributed to social media content planning and campaign ideas.

Client & Administrative Management at Valkim Security (2015-01 – 2018-12)

Supported client management, administration, and operational coordination across customer service and business support functions.

• Managed client relationships and customer communication.
• Supported client acquisition and business development activities.
• Assisted with project coordination and operational administration.
• Managed purchasing, inventory, and finance-related administration.
• Handled conflict resolution and customer support queries.

Co-Owner & Vocal Coach at Respiro Studios (2008-01 – 2015-12)

Managed studio operations, customer engagement, and promotional activities while providing vocal coaching and student support.

• Managed studio administration, scheduling, and customer communication.
• Supported marketing, social media, and promotional design activities.
• Coordinated events, student activities, and studio operations.
• Designing promotional material
• Mentor and support students through coaching and training.
• Manage purchasing and operational administration

Somatologist & Assistant Manager at Various (2003-01 – 2007-12)

Supported client management, administration, and operational coordination across customer service and business support functions within beauty and wellness environments.

• Supported daily business operations, customer service, and promotional activities within beauty and wellness environments.
• Manage customer service, bookings, and client communication.
• Assist with reception, administration, and appointment coordination.
• Manage purchasing and sales-related administration

Advanced Diploma in Digital Marketing – Red & Yellow School of Business (2018-01 – 2019-12)

National Certificate in Photography – Oakfields College (2008-01 – 2008-12)

National Diploma in Somatology – Potchefstroom Akademie (2004-01 – 2004-12)

Entrepreneurship Certificate in Entrepreneurship – Noordwes-Universiteit (2004-01 – 2004-12)