Liam Jacobs

With a strong background in digital campaign management, cross-platform paid media optimization, and analytics, I am confident my skills align with the goals of your organization to drive impactful, data-driven marketing success.

In my current role, I manage end-to-end digital campaigns across multiple platforms, including Google Ads, Meta, and LinkedIn, optimizing paid media placements and overseeing budget allocation to maximize ROI. My strategies are guided by an Ideal Customer Profile (ICP) to ensure we effectively target relevant audiences. I collaborate with teams across SEO, content, talent acquisition, and sales to maintain unified messaging, fostering brand alignment and consistency—qualities I understand are vital to delivering high-quality digital marketing outcomes.

My responsibilities also include data analysis, analytics reporting, and generating actionable insights to drive revenue targets and enhance overall campaign performance. Additionally, I leverage CRM automation to streamline marketing and sales workflows, ensuring seamless client engagement throughout the customer lifecycle.

Project management is central to my work, as I coordinate teams, resources, and timelines to execute campaigns that meet both administrative and performance standards. I also have experience creating and managing multi-channel content to support brand positioning and talent acquisition initiatives, with a focus on strategic creativity and storytelling.

Finally, I am committed to ongoing self-learning and staying ahead of trends in paid media and analytics. I am eager to bring my expertise in digital strategy, adaptability, and passion for paid media management to your team and contribute to driving measurable results.

Marketing Operations

Advanced diploma in Advertising from Red & Yellow

Advanced Certification in Performance Marketing from Red & Yellow