Lieché Roskruge
BUSINESS DEVELOPMENT | FOREIGN INVESTMENT CONSULTING | COMMERCIAL STRATEGY | STRATEGIC PARTNERSHIPS
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About
Commercially driven business development professional, foreign investment consultant and entrepreneur with experience spanning international real estate, investor engagement, strategic partnerships, client relationship management and business operations. As CEO and Founder of Zenda Enterprise (Pty) Ltd, I work as a Foreign Investment Consultant, identifying and facilitating investment opportunities, developing commercial relationships and connecting relevant stakeholders across Africa and international markets. My work involves investor sourcing, stakeholder engagement, commercial opportunity development and facilitating introductions between business entities, investors and prospective project partners.
I bring a combination of entrepreneurial leadership, international commercial exposure, relationship-building expertise and an established professional network spanning business leaders, investors and decision-makers. My ability to identify commercial opportunities, access relevant stakeholders and cultivate relationships provides a valuable foundation for business development, market expansion, strategic partnerships and client acquisition. My previous experience in Abu Dhabi's real estate sector, together with founding and operating my own jewellery business, has developed my capabilities in client engagement, commercial coordination, marketing, negotiations, operations and business growth.
I am seeking to contribute these transferable commercial capabilities to an established organisation, supporting business development, customer acquisition, strategic partnerships and sustainable market growth.
Experience
CEO & Founder | Foreign Investment Consultant at ZENDA ENTERPRISE (PTY) LTD (Present)
Founded and lead Zenda Enterprise, a South African company focused on foreign investment consulting, commercial opportunity development and strategic business relationships. In my capacity as Foreign Investment Consultant, I work to identify and facilitate investment opportunities involving investors, private-sector entities and prospective projects across African and international markets.
Zenda
Enterprise is a separate business venture conducted outside my prospective employer's working hours. I am fully committed to meeting the employer's working hours, responsibilities, performance expectations and operational requirements. I would comply with all applicable disclosure, confidentiality and conflict-of-interest policies, ensuring that my independent business activities do not interfere with my employment.
- Identify, assess and facilitate foreign investment opportunities involving prospective investors, projects and commercial partners.
- Develop relationships with investors, business leaders, project stakeholders and decision-makers across relevant markets.
- Facilitate introductions between prospective investors and project or business representatives, supporting the development of commercial opportunities.
- Leverage an established professional network to identify relevant contacts, open communication channels and facilitate access to stakeholders who may otherwise be difficult to reach.
- Support business development through stakeholder engagement, commercial discussions, relationship management and opportunity coordination.
- Engage with prospective partners across international markets, with a focus on Africa and cross-border commercial opportunities.
- Contribute to the development of strategic partnerships and commercial relationships that support investment and business growth.
- Maintain a professional approach to confidentiality, relationship management and commercially sensitive information.
Client Relations & Developer Liaison at ABU DHABI REAL ESTATE SECTOR
Four years of experience in the real estate sector, working in client relations and engaging with developers in relation to property projects and client requirements. This experience strengthened my ability to manage client expectations, engage with commercial stakeholders and support business relationships in a competitive international environment.
- Managed client relationships and supported clients throughout their real estate engagement.
- Liaised with developers regarding projects, property opportunities and client-related matters.
- Participated in client meetings and supported professional communication between clients and relevant stakeholders.
- Worked with customer relationship management systems to manage client information and support relationship continuity.
- Contributed input to marketing campaigns and commercial property promotion.
- Developed an understanding of customer needs, commercial positioning and relationship-driven business development in an international market.
Founder & Operator at Jewellery Business
Established and operated an independent jewellery business, managing its commercial, marketing and operational activities. The business operated successfully before being closed following my relocation.
- Developed and managed the business's online presence, including website creation and management.
- Managed social media, marketing, merchandising and product presentation.
- Oversaw customer relations and day-to-day business operations.
- Developed brand positioning and customer-facing marketing initiatives.
- Managed multiple business functions independently, requiring commercial judgement, organisation and problem-solving.
- Built practical experience in entrepreneurship, customer acquisition and business development.


