Lindsey Steenkamp

Award-winning Creative & Art Director with over 17 years of global experience spearheading high-impact 360° visual narratives and commercial campaigns for premier lifestyle, luxury, automotive, and aviation brands. Recognised for masterfully blending deep conceptual storytelling with commercial business growth, transforming complex marketing objectives into captivating human connections. A collaborative, positive creative leader who thrives on architecture for elite accounts, orchestrating multi-million-visitor event identities (including the FIFA World Cup 2022), and revitalising publication visual languages to drastically elevate advertising revenue.

Senior Art Director & Storyteller at Artemis Education / ACS Doha International School (2024-01 – Present)

• Conceptualised and executed comprehensive 360-degree advertising campaigns for the Artemis portfolio to secure a dominant, premium market presence.
• Directed multi-channel marketing strategies, driving higher audience engagement by synthesising photography, videography, and copy into high-end brand narratives.
• Designed elite corporate event collateral and visual architecture that established consistent, recognisable brand equity across international audiences.

Creative Lead / Art Director at Dallah Holding Media Qatar (2022-01 – 2024-12)

• Orchestrated the comprehensive concept development and execution for FIFA World Cup 2022 city dressing, fanzones, and high-profile visual branding across 9 major malls.
• Spearheaded a multi-disciplinary creative team to design high-impact cross-platform campaigns for elite government entities including the Qatar Foundation and the Supreme Committee.
• Led premium creative strategy for the AFC Asian Cup 2023, effectively aligning commercial brand mandates with large-scale cultural event standards.

Creative Director at Iconic Events Qatar (2018-01 – 2019-12)

• Conceptualised cohesive seasonal visual identities and promotional assets for high-budget music and entertainment events.
• Managed end-to-end media presence and digital marketing rollouts for visiting international artists, achieving maximum ticket sales and digital tracking.
• Supervised specialised creative personnel to ensure precise visual delivery across live environments and structural spatial builds.

Art Director & Production Manager at Qatar Happening & Abode Qatar Magazines (2015-01 – 2018-12)

• Spearheaded the comprehensive rebranding of signature print and digital lifestyle publications, capturing a luxury aesthetic that attracted top-tier premium advertisers.
• Generated a measurable 35% increase in annual advertising revenue within the first year post-rebrand by introducing high-impact creative placements.
• Supervised the complete production cycle, from editorial flatplans and photo direction to final print press runs under tight commercial deadlines.

Communications Manager at The International Physiotherapy Centre & International Medical Centre (2020-01 – 2021-12)

• Designed and executed targeted multi-media marketing collateral that directly accelerated patient bookings and digital brand inquiries.
• Produced original high-conversion copywriting, PR releases, and rich video campaigns to position the facility as a premier medical lifestyle entity.
• Negotiated and launched exclusive brand collaborations and immersive, high-turnout media and blogger influencer events.

Art Director & Senior Graphic Designer at TCB Media (Pretoria) (2013-01 – 2015-12)

• Directed visual strategy, graphic layouts, and high-end conceptualisation for leading national corporate in-flight publications.
• Designed and executed a highly strategic creative pitch proposal that directly won the renewal of a critical 3-year commercial publishing contract.
• Supervised creative designers and partnered with senior executives to expand print layouts into high-conversion digital assets.

Editor at FACT Qatar Magazine (2021-01 – 2022-12)

• Overhauled magazine editorial workflows and visual planning, resulting in highly unified lifestyle layouts and expanded readership.
• Managed top-tier corporate client partnerships and directed customised content marketing features to secure sustained advertiser retention.
• Conceived and safely hosted the prestigious Fact Dining Awards during strict global health regulations, maximising public PR exposure and brand reach.

Art Director at Ogilvy & Mather (2011-01 – 2013-12)

• Developed and executed an award-winning through-the-line (TTL) brand activation campaign that drove unprecedented engagement metrics for BP Petroleum.
• Orchestrated large-scale visual identity adaptations and corporate creative assets for multi-national accounts including Vodacom and First National Bank.
• Managed experiential art direction, brand staging, and visual collateral for the high-profile Siemens COP19 International Climate Roadshow and Conference.

Art Director at Adabisc Future Qatar (2010-01 – 2011-12)

• Crafted innovative, market-specific visual strategies and promotional print/digital campaigns for regional market leaders including Nando's and Ooredoo.
• Collaborated on cross-functional pitch teams to secure long-term accounts with Qatar Development Bank, Barwa Real Estate, and Rotana Hotels.
• Translated highly complex localised commercial briefs into modern, minimalist design aesthetics across multilingual platforms.

Art Director at Wunderman Johannesburg (part of Young & Rubicam) (2007-01 – 2010-12)

• Devised and executed highly competitive through-the-line (TTL) creative concepts for premium global automotive accounts including Land Rover, Ford, and Volvo.
• Directed television commercial storyboards, visual styling, and premium high-budget print campaigns for British Airways and Comair Airlines.
• Collaborated directly with copywriters and brand planners to secure consistent market positioning for Microsoft and First National Bank.

Bachelor's in Creative Communications – VegaSchool of Brand Communications, Johannesburg (1999-01 – 2002-12)