Marike van Zyl

More about me…

I have 15 year's above-the-line, through-the-line and below-the-line marketing experience. At the moment I specialise in Digital Marketing which involves creating and executing solid, holistic Digital Marketing strategies for both iMasFinance and iMas Insurance Brokers. In addition, I have worked in the following fields: publishing, events management, public relations and full-service marketing.

My extensive experience in both corporate and agency environments enable me to be adaptable, versatile and knowledgeable in so many different industries and aspects of Marketing.

Currently my responsibilities include managing the Group’s websites, 10 social media pages and constantly evolving our leads generation strategy. In the previous financial year (2021-2022) my team and I generated over 8 000 leads through various social media lead generation campaigns. I am also constantly developing engaging content strategies with my team to grow our digital footprint.

I have worked closely with Lines of Business and our IT department to successfully implement WhatsApp for Business, which generates around 1 000 leads on average per month. This new channel supports our digital enablement strategy as well as improving our customer support experience and has become another flagship leads generation channel.

I have also managed people throughout my career and have worked with various teams and individuals – from interns, to senior management to executive level. I am a self-starter - with very little mentoring and direction I can get the job done.

I believe that I will add value to any company that is willing to take a chance on me.