Matthew Tsheola

I bring a unique skill set to the executive management level, with creative and out-of-the-box thinking combined with solid goal-oriented planning. I am an energetic, enthusiastic, and tireless management professional seeking a position with company interested in stronger sales and growth of entire team.

Sales Representative, FMCG - Professional Field Marketing - Johannesburg

(2025-01)

• Managed a portfolio of retail and wholesale accounts, identifying new business leads to consistently exceed monthly sales targets and increase market share.
• Developed strong partnerships with store managers and buyers to secure premium shelf space and negotiate favorable promotional terms.
• Directed the setup of high-impact Point of Sale (POS) displays and merchandising strategies to drive brand visibility and impulse purchases.
• Optimised weekly call cycles and territory planning to maximise client face-time and ensure 100% product availability.
• Monitored inventory levels and pricing compliance to minimise stock-outs and ensure accurate promotional execution.
• Utilised CRM tools to track field activity and competitor trends, providing actionable insights that informed regional sales strategies.
• Supervised and mentored in-store merchandisers to ensure high standards of execution and operational consistency across all outlets.

Field Manager, Diageo - Smollan Group - Johannesburg

(2020-01 - 2023-12)

• Manage promotional activities
• Achieve POP objectives
• Effective and efficient achievement of targets
• Control of expenses and company assets
• Proactive operational excellence
• Highly effective business insights and execution
• Stakeholder engagement
• Monitor new innovations
• Effective people management
• Supervising and evaluating merchandisers
• Effective teamwork and self-management

Brand Specialist, Brand House - Smollan Group - Johannesburg

(2012-01 - 2020-12)

• Contribute to creating annual key projects' strategy for brand & marketing capability, mapping out required tasks for strategy implementation
• Assist with creating and implementing the brand plan
• Manage brand projects from inception to end
• Determine project ad campaign budgets and ensure team adherence
• Proactively drive implementation of brand strategy
• Develop brand strategies, promote brand and expansion and implement brand plans
• Execute agreed brand engagement initiatives across channels
• Ensure consistent brand application and messaging thereof across all regions
• Manage reporting across the capability
• Support client experience leadership by staying abreast of market trends and competitor activity in and report on insights and recommendations for the region accordingly
• Maintain reporting results repository by filling all documents electronically on a shared drive
• Collaborate with relevant stakeholders in planning, implementing and evaluating market research
• Establish and maintain relationships with key stakeholders
• Work closely with relevant stakeholders in the formulation of plans and activities to support project implementation
• Proactively manage stakeholder updates and communicate project progress
• Effectively manage escalation of project tasks to internal stakeholders and/or external third-party suppliers

Instore Specialist Sales Department - Peak in Store - Johannesburg

(2010-01 - 2012-12)

• Complete retail sales
• Respond to customer questions
• Arrange displays
• Maintain stock inventory records
• Process returns and exchanges
• Upsell value-added items

Wine Consultant, Distill - Profile Marketing - Johannesburg

(2006-01 - 2010-12)

• Providing recommendations on food pairings, storage methods, and serving temperatures for different types of wine
• Measuring the level of alcohol in a sample of wine to ensure it meets government standards
• Explaining the characteristics of various grape varieties, fermentation processes, and winemaking methods
• Educating customers about wine selection and storage, as well as providing advice on food pairing and preparation techniques
• Recommending new wines to stock based on customer preferences and buying habits
• Establishing relationships with wineries around in the region to ensure access to high quality products
• Reviewing pricing structures for existing wines and making recommendations for adjustments
• Providing advice on the selection of wine accessories such as glasses, decanters, corkscrews, and storage units
• Presenting wine tastings where attendees can sample different wines and learn about their characteristics

Grade 12 - English, Science, Mathematics, Biology - Epupeng Adult School (2003-01 - 2003-12)

Merchandising Certificate - Retail Academy (2005-01 - 2005-12)

Basic Financial Management Certificate - Bhenka Financial Services (2005-01 - 2005-12)

Leadership Development Qualification - The Vuca Programme - LLC Academy (2021-01)

Certificate: Project Management - Academy of York (2021-01)