Sales Representative, FMCG - Professional Field Marketing - Johannesburg
(2025-01)
- Managed a portfolio of retail and wholesale accounts, identifying new business leads to consistently exceed monthly sales targets and increase market share.
- Developed strong partnerships with store managers and buyers to secure premium shelf space and negotiate favorable promotional terms.
- Directed the setup of high-impact Point of Sale (POS) displays and merchandising strategies to drive brand visibility and impulse purchases.
- Optimised weekly call cycles and territory planning to maximise client face-time and ensure 100% product availability.
- Monitored inventory levels and pricing compliance to minimise stock-outs and ensure accurate promotional execution.
- Utilised CRM tools to track field activity and competitor trends, providing actionable insights that informed regional sales strategies.
- Supervised and mentored in-store merchandisers to ensure high standards of execution and operational consistency across all outlets.
Field Manager, Diageo - Smollan Group - Johannesburg
(2020-01 - 2023-12)
- Manage promotional activities
- Achieve POP objectives
- Effective and efficient achievement of targets
- Control of expenses and company assets
- Proactive operational excellence
- Highly effective business insights and execution
- Stakeholder engagement
- Monitor new innovations
- Effective people management
- Supervising and evaluating merchandisers
- Effective teamwork and self-management
Brand Specialist, Brand House - Smollan Group - Johannesburg
(2012-01 - 2020-12)
- Contribute to creating annual key projects' strategy for brand & marketing capability, mapping out required tasks for strategy implementation
- Assist with creating and implementing the brand plan
- Manage brand projects from inception to end
- Determine project ad campaign budgets and ensure team adherence
- Proactively drive implementation of brand strategy
- Develop brand strategies, promote brand and expansion and implement brand plans
- Execute agreed brand engagement initiatives across channels
- Ensure consistent brand application and messaging thereof across all regions
- Manage reporting across the capability
- Support client experience leadership by staying abreast of market trends and competitor activity in and report on insights and recommendations for the region accordingly
- Maintain reporting results repository by filling all documents electronically on a shared drive
- Collaborate with relevant stakeholders in planning, implementing and evaluating market research
- Establish and maintain relationships with key stakeholders
- Work closely with relevant stakeholders in the formulation of plans and activities to support project implementation
- Proactively manage stakeholder updates and communicate project progress
- Effectively manage escalation of project tasks to internal stakeholders and/or external third-party suppliers
Instore Specialist Sales Department - Peak in Store - Johannesburg
(2010-01 - 2012-12)
- Complete retail sales
- Respond to customer questions
- Arrange displays
- Maintain stock inventory records
- Process returns and exchanges
- Upsell value-added items
Wine Consultant, Distill - Profile Marketing - Johannesburg
(2006-01 - 2010-12)
- Providing recommendations on food pairings, storage methods, and serving temperatures for different types of wine
- Measuring the level of alcohol in a sample of wine to ensure it meets government standards
- Explaining the characteristics of various grape varieties, fermentation processes, and winemaking methods
- Educating customers about wine selection and storage, as well as providing advice on food pairing and preparation techniques
- Recommending new wines to stock based on customer preferences and buying habits
- Establishing relationships with wineries around in the region to ensure access to high quality products
- Reviewing pricing structures for existing wines and making recommendations for adjustments
- Providing advice on the selection of wine accessories such as glasses, decanters, corkscrews, and storage units
- Presenting wine tastings where attendees can sample different wines and learn about their characteristics
