Technical Design Lead at RetroRabbit (2025-01 – Present)
- Led UX strategy and delivery for a consultant platform transformation, balancing user needs, business objectives, and regulatory requirements.
- Helped redesign workflows that reduced customer call durations by 58%.
- Improved data quality by removing key points of friction within consultant-customer interactions.
- Facilitated usability testing and cross-functional collaboration between design, business, and development teams.
- Designed the replacement experience for a 26-year-old consultant platform used across the business.
- Synthesised business, legal, and user requirements into a scalable product experience.
- Conducted competitive benchmarking, usability testing, and consultant observations to identify operational pain points.
- Established a design system and scalable UX framework while working within technical constraints.
- Designed web and mobile experiences for a new insurance membership product.
- Led the migration of 5 design systems from Adobe XD to Figma, improving collaboration and design consistency across teams.
- Streamlined design workflows through component standardisation and reusable design patterns.
Senior UI/UX Designer at RetroRabbit (2024-01 – 2025-01)
- Led UX strategy and delivery for a consultant platform transformation, balancing user needs, business objectives, and regulatory requirements.
- Helped redesign workflows that reduced customer call durations by 58%.
- Improved data quality by removing key points of friction within consultant-customer interactions.
- Facilitated usability testing and cross-functional collaboration between design, business, and development teams.
Intermediate UX/UI Designer at RetroRabbit (2023-01 – 2024-01)
- Designed the replacement experience for a 26-year-old consultant platform used across the business.
- Synthesised business, legal, and user requirements into a scalable product experience.
- Conducted competitive benchmarking, usability testing, and consultant observations to identify operational pain points.
- Established a design system and scalable UX framework while working within technical constraints.
- Designed web and mobile experiences for a new insurance membership product.
- Led the migration of 5 design systems from Adobe XD to Figma, improving collaboration and design consistency across teams.
- Streamlined design workflows through component standardisation and reusable design patterns.
Intermediate UX/UI Designer at 4-Sure (2020-01 – 2023-12)
- Led UX and UI design delivery across 4 client accounts, translating business requirements into developer-ready solutions.
- Delivered the company's first Takealot-integrated PWA, enabling customers to self-manage installation bookings without phone-based scheduling.
- Established design processes and collaborated closely with development teams to improve delivery efficiency.
Front-end Angular developer at 4-Sure (2019-01 – 2020-12)
- Contributed to the redesign and front-end implementation of a state-driven platform.
- Worked across UI development, bug fixing, and product refinement to improve usability and system performance.
- Partnered with designers to translate Sketch concepts into production-ready experiences while applying UX best practices.
NPC Director & Co-founder • Communications & Marketing | Head of Academics at NPC (2019-01 – Present)
- Led communications, marketing, and academic initiatives while developing a strong understanding of user behaviour, engagement, and customer needs.
- Built the foundation for a user-centred approach that would later shape my product design career.
