Sive Melissa Sitemela

Marketing professional with 8+ years of agency and client-side experience across destination, tourism, hospitality, entertainment and consumer brands. Experienced in taking integrated campaigns from brief through delivery across social, digital, CRM, email, paid media, PR, content and partner channels, while coordinating agencies and cross-functional stakeholders. Combines brand thinking with organised execution, performance reporting and a clear understanding of customer journeys.

Delivered 15.5M impressions, 13.6M video views, 472K engagements, 12% attendance growth, a 2.5X increase in online sales and 8.3K CRM subscribers in 30 days.

Marketing Executive - Al Ain Zoo and teamLab Phenomena Abu Dhabi - Miral Destinations LLC - Abu Dhabi, UAE

(2025-07 - 2026-05)

• Coordinated integrated marketing and content delivery across two distinct destination brands, aligning media, PR, digital, creative, operations and agency partners.
• Consolidated campaign, attendance, revenue, media and digital data into executive-level dashboards and recommendations that supported commercial decision-making.
• Contributed to 12% attendance growth and a 2.5X increase in online sales by identifying performance trends and translating them into practical campaign opportunities.
• Supported Al Ain Zoo repositioning and brand refresh activity, managing campaign briefs, production requirements, approvals and multi-agency deliverables.
• Managed international campaign production logistics across Europe and India, coordinating agencies, partners, talent, publications and on-ground requirements.

Marketing Executive - Saadiyat Island - Miral Destinations LLC - Abu Dhabi, UAE

(2024-03 - 2025-06)

• Led integrated campaign delivery across six destination pillars: Beach, Hotels, Nature, F&B, Culture and Wellness, maintaining a consistent brand narrative across customer touchpoints.
• Generated 15.5M impressions, 13.6M video views and 472K engagements through coordinated social, paid media, video and owned-channel activity.
• Acquired 8.3K CRM subscribers in 30 days and grew the database to 49.5K through the annual Sign Up and Win campaign, achieving a 20.3% email open rate.
• Managed creative, media, PR and social agency workflows, aligning briefs, timelines, budgets, approvals and outputs to campaign objectives.
• Coordinated campaigns and content amplification with St. Regis, Jumeirah, Rotana, Rixos, Park Hyatt and leisure partners while maintaining shared brand standards.
• Supported UAE, KSA, UK and Germany activity through localized content, partner collaboration, influencer and media visits, and performance reporting.

Marketing Executive - Yas Theme Parks and Attractions - Miral Destinations LLC - Abu Dhabi, UAE

(2022-03 - 2024-02)

• Managed campaign calendars, social assets, filming, photography and activations across a portfolio of theme parks and attractions.
• Aligned marketing, operations, digital and production teams to keep campaign execution on brief, on brand and on schedule.
• Maintained consistent customer messaging across social, digital, email and on-site touchpoints while supporting high-volume campaign requirements.

Social Media Customer Care Specialist - Yas Theme Parks and Attractions - Miral Destinations LLC - Abu Dhabi, UAE

(2018-06 - 2022-02)

• Managed high-volume customer and community engagement across social platforms, protecting brand voice and escalating operational issues appropriately.
• Monitored customer behaviour, recurring questions and competitor activity, sharing useful insights with marketing and operational teams.
• Supported influencer collaborations and community activity across multiple attraction accounts.

Account Executive - Ogilvy South Africa - Cape Town, South Africa

(2016-11 - 2018-05)

• Managed client relationships and translated business objectives, audience insights and campaign needs into focused creative and production briefs.
• Coordinated account, strategy, creative and production teams across multiple projects, keeping feedback, deliverables and deadlines organised.
• Supported integrated KFC Africa campaigns that contributed to a 20% sales uplift through commercially focused planning and execution.

Marketing Research Intern - Ipsos South Africa - Cape Town, South Africa

(2016-01 - 2016-09)

• Conducted customer, competitor and category research and translated findings into clear recommendations and opportunity areas.

Trainee Account Executive - FCB Africa - Cape Town, South Africa

(2015-02 - 2015-12)

• Supported client servicing, creative briefing and integrated campaign coordination across multiple advertising accounts.

Advanced Diploma - Brand Innovation - Vega School of Brand Leadership (2015-02 - 2016-06)

National Diploma - Marketing - Cape Peninsula University of Technology (2011-02 - 2013-11)