Morwadi Motsamai

Marketing professional with a passion for strategy and the foundations a brand runs on. Five years in a management consulting environment, moving from campaign execution to leading the marketing function and turning business objectives into marketing strategy. Strongest where marketing meets the business strategy.

Acting Marketing Manager at Vuuma Collaborations (2025-01 – 2026-04)

Management consulting firm

• Partnered with company leadership in strategic planning sessions, translating business objectives into marketing goals and building the marketing strategy to deliver them.
• Led monthly alignment sessions with leadership to map business development priorities and target clients, directing live campaigns and marketing initiatives to support them.
• Conducted market research and competitor analysis to inform positioning, campaign direction and strategic decisions.
• Built and managed an annual marketing budget of approximately R250,000, forecasting requirements and costs across campaigns, events, conference attendance, delegate tickets, travel and accommodation, based on prior-year spend and the planned activity calendar.
• Managed spend against forecast throughout the year, reconciling monthly against quotes, invoices and purchase orders, and reporting variances to leadership.
• Ran internal team and client interviews to compare internal and external perceptions of the brand, and used the findings to develop a brand identity that reconciled both while serving the customer.
• Created an internal brand identity and messaging matrix defining how the company communicates internally and externally, including agreed language and keywords.
• Ran workshops with the team to embed the messaging matrix and brand guidelines, covering collateral do's and don'ts, correct logo placement and backgrounds, and brand colour usage.
• Established brand accountability across the business, training staff on the correct application of marketing collateral and holding teams to the standard.
• Held final approval on all digital and print design work, signing off brand consistency before publication or external release.
• Collaborated with a UX/UI designer to develop and design the company website, wrote all website copy and sourced supporting imagery.
• Managed website content including blogs, articles and case studies.
• Managed the company's website store (four products), running the order process from purchase through to customer delivery.
• Developed campaign landing pages for marketing and project initiatives.
• Developed and delivered email campaigns for client communication projects, writing copy, designing assets, building audience segments and scheduling delivery.
• Tracked email performance and ran A/B testing to identify the best-performing content and refine future campaigns.
• Set monthly content pillars for digital platforms and translated them into weekly content ideas and calendars.
• Produced content, wrote copy and scheduled publication across digital channels.
• Approved content and reviewed it with leadership prior to publication.
• Tracked social media performance and used the data to adjust content strategy and support data-driven decision-making.
• Built a quarterly digital marketing performance dashboard and presented insights to leadership to track results and inform strategy reviews.
• Managed relationships with internal leadership and cross-functional teams to keep marketing connected to the wider organisation.
• Managed external stakeholders including UX/UI designers, graphic designers, photographers, videographers and vendors.
• Mentored four interns with no prior experience over five years, building their capability to work independently and deliver against their objectives.
• Developed documented work processes to guide marketing delivery and keep quality consistent regardless of who carried out the work, covering digital content development and curation, email communication design, and the website store workflow.
• Professional development: Completed career and leadership coaching.

Marketing Administrator at Vuuma Collaborations (2021-04 – Present)

Management consulting firm

• Delivered day-to-day marketing across digital platforms, campaigns and events.
• Set monthly content pillars and built weekly content calendars, designing assets, writing copy and scheduling publication.
• Managed social media channels end-to-end, including scheduling, community interaction and performance tracking.
• Wrote website copy, newsletters, case studies and marketing materials in line with brand guidelines.
• Built and documented the marketing operations framework governing the social media workflow from concept through to final approval.
• Shaped marketing planning and brand development as the most senior marketing resource in the department.
• Led site-wide change communication for consulting engagements across multiple client sites, delivered on-site for Thungela (4 sites) and Vedanta Zinc International and remotely for Moolmans (2 sites), Kumba (1 site), Twinsaver, Mondelez (Port Elizabeth), and De Beers Element Six (2 sites: Seattle and the UK), building project buy-in by managing communication for the projects addressing employee concerns around job security, and positioning the consulting team as collaborators.
• Designed and delivered client communication plans aligned to project milestones and partnered with the HR department running employee surveys to measure morale and project adoption.
• Designed and delivered project launch events for senior management and operator-level audiences.
• Produced newsletters, posters and video content to keep client stakeholders informed of project progress, as well as designing branded, project-specific spaces including signage, wallpapers and visual assets.
• Project managed company attendance at annual trade shows, including Mining Indaba and Electra Mining, covering stand design and promotional material.
• Planned and delivered two annual networking, showcase and year-end client gifting events per year, growing to four events a year as the programme expanded.
• Led photography and visual content capture at annual company events, and coordinated client testimonials and post-event engagement.
• Led workplace brand environment design for one major office move, covering two boardrooms, two breakout rooms, two meeting rooms and one co-working space.
• Directed content creation, briefing designers, photographers and creative partners, and managing vendors and service providers through to delivery.
• Managed the outsourcing and procurement of branded materials including office signage, banners, merchandise and customised client gifts, in line with the corporate identity.
• Led internal communication initiatives including newsletters and employee engagement content.
• Managed project and campaign cost tracking and budget administration in partnership with senior leadership.

Advanced Diploma in Brand Innovation (NQF 7) in Marketing Research – Vega School at Emeris (2023 – 2024)

Diploma in Commerce in Marketing Management (NQF 6) in Marketing Management and Business Management – Rosebank International (2017 – 2019)