Mpho Maseko

High-performance FMCG Sales Professional with 9+ years of experience driving territory growth, distribution expansion, and in-store execution excellence across retail and wholesale channels. Proven track record of delivering consistent double-digit growth, managing multi-million rand portfolios, expanding numeric & weighted distribution at scale, and executing promotions that convert into real sales, not just visibility. Known for a "roll-up-your-sleeves" mindset, strong ownership, and relentless focus on hitting and exceeding targets in competitive environments.

Senior Sales Representative / Inland Sales Manager at Orange Grove Dairy (2024-12 – Present)

• Delivered +21% YoY growth by executing focused territory sales strategies
• Managed R2.3M+ monthly portfolio, consistently exceeding volume & revenue targets
• Expanded and serviced a 357-store network, improving product availability and shelf presence
• Identified gaps in distribution and executed actions to increase numeric & weighted distribution
• Implemented pricing and promotional strategies that improved sell-through and profitability
• Analysed sales data and customer trends to optimise product mix and increase basket value
• Built and maintained strong trade relationships, increasing customer retention and share of shelf
• Actively identified and converted new business opportunities within the territory

Area Sales Manager at PNS – Diageo Field Services (2023-10 – 2024-06)

• Executed sales and promotional strategies across territory, driving growth in FMCG categories
• Ensured 100% execution of national promotions and campaigns at store level
• Increased brand visibility and forward share through strong in-store execution
• Analysed sales performance to optimise pricing, promotions, and product mix
• Strengthened relationships with retail and wholesale customers to drive sales

Field Manager at Smollan – Diageo Field Services (2023-03 – 2023-09)

• Managed and coached field teams to improve execution standards and sales performance
• Ensured compliance with in-store execution guidelines and promotional activity
• Identified growth opportunities through store audits and performance analysis
• Supported implementation of trade marketing initiatives across key accounts

Sales Representative at Daymon International (2020-12 – 2022-10)

• Drove territory growth through strong account management and consistent execution
• Built long-term customer relationships, improving retention and repeat business
• Identified and converted new business opportunities into revenue growth
• Conducted competitor analysis to strengthen positioning and sales strategy

Area Sales Manager at Brands 2 Africa (Pty) Ltd (2018-03 – 2020-08)

• Managed R1.2M monthly portfolio, consistently achieving sales targets
• Expanded customer base and distribution footprint across territory
• Negotiated pricing, promotions, and shelf space to increase sales performance
• Managed and aligned sales agents to ensure consistent in-store execution

Diploma in Commerce (Business Management) – Rosebank College