Mpho Sekwele
Ecommerce Leader
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About
Commercial and eCommerce leader with extensive experience across retail, fashion, homeware and digital commerce, including roles as E-Commerce and Digital Manager at @home, Head of Retail Marketing and Partnerships at Takealot, Planning Manager at TFG, New Store Planner at Woolworths, Merchandise Planner at Clicks and Specialist Planner at Edcon, as well as Founder of SintuOnline. Known for accelerating revenue growth and operational efficiency by delivering scalable digital solutions, leading high-performing teams and executing complex, cross-functional programmes.
Experience includes eCommerce builds, commercial partnerships, merchandise planning, delivering sustained sales growth, cost savings and market-share gains. Brings a data-driven, execution-focused approach grounded in strategic problem-solving and cross-functional collaboration. Currently seeking opportunities in digitally enabled consumer, retail or eCommerce environments requiring strategic growth, operational optimisation and commercial leadership, having taken a short-planned pause from November 2025 to focus on family matters, and now available to resume full-time responsibilities.
Experience
Ecommerce and Digital Manager at THE FOSCHINI GROUP, SA (2024-03 – 2025-10)
- Owned the end-to-end eCommerce strategy and performance for @home brand on athome.co.za and bash.com/homewarestore, driving cross-functional alignment, leading the digital team, cost centre management & Exco reporting.
Director at DIGITAL NOMADZ (PTY) LTD, SA (2022-10 – 2024-02)
- Established a consulting services firm dedicated to driving scalable growth and transformation across eCommerce, FMCG, and Retail sectors.
Head of Retail Marketing and Partnerships at TAKEALOT.COM, SA (2020-06 – 2022-09)
- Directed end-to-end Retail Marketing & Commercial strategy, including Sponsorships & Partnerships.
- Managed & developed a team of eight, aligning marketing execution with divisional objectives to accelerate revenue & growth KPIs.
Managing Director at SINTUONLINE, SA (2018-01 – 2020-05)
- Established and led Sintu Online, an online retail venture connecting the African diaspora to contemporary heritage-inspired fashion.
- Built a curated marketplace spanning womenswear, menswear, and childrenswear, exclusively partnering with emerging youth-owned brands across the continent.
Planning Manager at THE FOSCHINI GROUP, SA (2015-11 – 2017-01)
- Managed end-to-end merchandise & central planning for Exact brand, leading assortment strategy, Africa expansion projects, merchandise pipeline, executive reporting, team development, & overall financial & strategic performance.
New Store Planner at WOOLWORTHS, SA (2014-03 – 2015-10)
- Developed and executed detailed project plans for new Foods store launches, successfully delivering over 30 new and revamped stores (R100 million turnover), including a flagship location, while leading cross-functional stakeholder alignment, managing end-to-end product catalogue planning, and setting KPIs.
Merchandise Planner at CLICKS GROUP, SA (2012-02 – 2014-02)
- Oversaw seasonal forecasting and merchandise planning of Haircare Portfolio, while managing and developing a cross-functional team of junior planners.
Specialist Planner at EDCON, SA (2006-04 – 2012-01)
- Managed financial and inventory ratio KPIs for footwear and accessories departments in the discount division while leading and mentoring junior and trainee planners.
Education
Master of Business Administration – IEDC Bled School of Management (2017-12)
Advanced Diploma in Business Project Management – University of Cape Town (2015-12)
Bachelor of Commerce – University of Witwatersrand (2005-12)

